B2B Marketplace Sites Platforms Works Only Under These Conditions

Posted by JoseShook on January 31st, 2017

The concept e-Commerce B2B Marketplace Sites Platforms refers to the use of an electronic medium to conduct business transactions. Priority refers to the sale of products over the Internet, but also covers mechanisms for buying products from company to company.

B2B Marketplace Sites E- commerce is not limited to online sales, it also covers:

•          Online Budgeting
•          User queries
•          The provision of electronic catalogs
•          The plans of access to the points of sale
•          The real-time management of the availability of products (stocks)
•          Online Payments
•          The tracking of deliveries
•          After-sales service

The e-Commerce allows to personalize the products in a significant way and allows to receive the purchases in a brief time.

B2B Marketplace Sites Platforms

B2B are business transactions between companies. It is the business oriented among the different companies that operate through the Internet.

Three modalities can be distinguished:

• The market controlled by the seller in search of buyers.

• The market controlled by the buyer looking for suppliers.

• The market controlled by intermediaries who pursue the agreement between sellers and buyers.

Characteristics of B2B Marketplace:

•          The offer must be an added value.
•          Avoid production, logistics and distribution failures.

Advantages of B2B Marketplace Sites Platforms:

•          Cost reduction and market expansion
•          Increased speed in operations
•          Centralization of supply and demand / Greater control of purchases
•          Information of buyers, sellers, products and prices in a common place.

The 5 differences between B2C and B2B Marketplace Sites Platforms

•          Target market: B2C sells products or services to end consumers so the market is broader as B2B sells products or services to other companies (niche-specialized).
•          Venture Process: In the face of the short process of B2C business, B2B entails more complex and complex processes.
•          Price/repeat purchase: In B2C, these are usually lower priced products with more repeat purchases, B2B orders are usually made from fewer units at higher prices.
•          Decision of purchase: In B2C the fine customer usually decides, the figures of "impulse and emotions" take on importance, whereas in B2B, the process of purchase can intervene several people and a more rational decision is made.
•          Sales teams: In B2C it is usually less important (many times the purchase decision is made before entering the store), B2B is vital and acquires the concept of " leads " (potential customers).

One of the great challenges of a B2B Marketplace Sites Platforms is finding smart and interesting ways to sell to your customers. You need to communicate your business actively and add value to the brand with a good marketing strategy.