Know the Various Elements Involved in Search Engine Optimisation of a Website

Posted by SMBclix on February 8th, 2017

Search engine optimisation (SEO) is a methodology of technologies, tactics, and strategies to increase the number of visitors to a website by obtaining high-ranking placement in the search result page of a search engine such as Google, Yahoo, Bing, and others. Search engine optimisation helps to ensure that the site is accessible to a search engine and increases the chance of a particular website to be found when various users search for related terms. 

Several elements are employed in the search engine optimisation of the website. In order to successfully complete all tasks related to SEO, it is helpful to organise and categorise each of it. This will help you with an organised approach to consistently address the various elements of SEO engagement. Further, it allows you to describe search engine optimisation in a way that people can easily understand and serves as the foundation for consistent approach and process. 

Search engine optimisation process is quite dynamic. A lot has happened in the world of SEO in past few years. However, some of the underlying factors continue to stay the same. These important elements of search engine optimisation are discussed here. 

On-page optimisation: This refers to aligning the metadata and content of a web page to with the targeted keywords and phrases that a page is relevant to. In other words, on-page optimisation is the measure that is taken within a website to enhance its position in the search engine rankings. It may include a number of methods from providing good content to putting keywords at the correct places. The measures include discovery, keyword research, HTML code, meta tags, keyword placement, link building, and keyword density. 

Off-page optimisation: Off-page optimisation is all about link building and probably the most-talked about search engine optimisation task. It refers to aligning link connectivity of the website to the keywords and key-phrases that are most relevant for it. Off- page optimisation also makes use of social media, which has now been a favourite tool for SEO practitioners for reputation management, link building, and user generated content. All these things are being undertaken within the page without any intervention from outside. Off-page optimisation is further divided into two subcategories: Internal off-page optimisation and External off-page optimisation. 

•Internal off-page optimisation is mainly concerned with site elements such as global navigation template and breadcrumb navigation. 

•External off-page optimisation is primarily focused on third-party links of the website and keywords used in those links. 

Site-wide optimisation: This refers to the cleansing of all the technical issues which can sooner or later cause problems for and in search engines ranking and indexing a website. Technical issues like URL structures, 301 versus 302 redirects, flash, JavaScript, Ajax, rel tags, etc. comprise the list of site-wide optimisation. 

There are various other important components involved in search engine website such as discover, analytics, universal search, etc. which may be equally significant. However, SEO being the never-ending process it is, you must consider hiring SEO experts or a professional SEO agency to handle your SEO. The can analyse and modify the process for effective results. 

About The Author:

Micheal Brennan is the principal consultant of SMBclix, a digital marketing agency that specializes in helping small and medium businesses grow by increasing their inbound leads.