How having Accelerated Mobile Pages will improve your website?s search engine pe

Posted by Jeniffer on February 8th, 2017

You probably have been hearing a lot about Accelerated Mobile Pages (AMPs) and how they are changing the landscape of online branding. Before we take a look at how having AMPs will improve your website’s performance, let’s first get an understanding about this new trend. So, when you go to a company offering SEO services in Adelaide, you will be in a better position to explain your requirements.

Accelerated Mobile Pages or AMPs as they are commonly known are nothing but “fast mobile pages”. A few years ago, Google and Twitter started working on a project to create mobile pages that load faster. Technically, these pages are developed using simple HTML and streamlined version of CSS. This open source project allows building of lightweight and fast loading pages.

Now, what has this got to do with SEO? Thanks to the increased use of smartphones, more people are surfing the internet on their mobile phones. So, if you want to reach out to the mobile-centric market, then you should enhance your website for better mobile performance. There are two important factors to be considered while making your website mobile friendly. First, the mobile phone has a smaller display screen compared to a desktop. Secondly, the network connectivity in a mobile phone is relatively slower. This means that you should design websites that load quickly even if they have lots of images, videos and content. This is made possible by the accelerated mobile pages.

As complex HTML coding is cut down to the bare minimum, data cache is greatly reduced. Plus, it allows easy scrolling of the web page. When you combine both these with mobile-optimized content, you get a website that’s sure to perform very well on the mobile platform. Firms providing SEO in Melbourne will surely suggest integrating all these methods to improve your website’s performance in the search engines.

You should have heard about Google’s “mobile first” SEO. So, your website’s performance on the mobile platform will influence its ranking in desktop search engines. To summarize, here is how Accelerated Mobile Pages will improve your website’s search engine ranking:

• Faster webpage loading
• Easy scrolling and navigation
• Lightweight pages that work well on all types of mobile phones