Why is Search Engine Reputation Management Important?
Posted by jesica jason on February 17th, 2017
Online market is an extremely sensitive market in terms of feedback and reviews. While it takes years to build rapport and reputation, one negative feedback on a high traffic website, forum or blog can tamper your brand image to a great extent. It could be so bad that you might not be able to gauge the magnitude of the effect it causes. The internet is an open platform where everyone is free to express their thoughts, views and opinions. A customer might be living thousands of miles away from your business, but still has the power to write anything he/she wants about your brand online. Since it is not possible to check all review websites and every blog, you cannot reach out to the source. And as a business your focus has to remain on building the brand by making further strategies and implementing them. That is why hiring a reputation management company is the right thing to do. They will keep a track on the negative feedback, false allegations and comments and respond in a systematic manner to remove them from web using different strategies.
As an e-commerce website, you cannot afford to lose traffic as it directly affects your conversion rate. For an online retailer, positive feedback on products are important as they help other users make an informed buying decision. But sometimes customers are not happy with the product and they multiply their experience manyfolds and publish it on the product page, thus pushing other prospective customers away. And sometimes it has also been witnessed that competitors play dirty tricks and post false reviews. A search engine reputation management company authenticates these reviews by digging deep. They do the damage control by using the desired strategies and pulling you out of trouble.
As the old marketing adage goes, ‘one happy customer might share his review with 2 people, but a dissatisfied customer will tell it to 7 people at least and those 7 people will further spread the word’. So that’s easy maths where you can ascertain how quickly the negative reviews spread. Hire a reputation management company and save your brand image that you have taken years to build. There are many companies which provide reputation management services, but choose the one that has a lot of experience in this field. An experienced company will have loads of tricks down their sleeves for correcting your brand image.
Author’s Bio- Author is an avid writer and this article is about search engine reputation management
