Embrace Digital Signage in Retail to Attract Business and Customers

Posted by IntuiFace on February 20th, 2017

Touchscreens can be a great addition to your store if you are looking for a way to boost sales, increase ROI, and attract more customers. With more people owning smartphones and tablets, there should be no problem embracing digital signage and using touchscreens to let your target audience interact with your promotional content. Successful retailers are already using digital signage to show rich and engaging digital content and experiences to attract more customers and boost their in-store experience. This way, your store is not merely a venue for buying things, but an inviting place that offers engaging and positive experiences to customers. With digital signage in retail, your store can improve the customer journey, bring your brand to a new light, and encourage impulse purchases.

More customers these days prefer entertaining and fun experiences, which they are likely to remember and share with their loved ones. With digital signage in retail, you can create engaging experiences that can attract customers better than static signs. Customers are more likely to notice and pay attention to a digital sign that is colorful, animated, and well-made, and if they are entertained, they are likely to remember what you are promoting and follow-through on your message by going into your store to check out what you have to offer.

An electronic display that showcases engaging graphics, video, information, and other relevant content can increase your chances of attracting more customers and leaving a better impression on them. According to FedEx, eight out of 10 customers entered a store due to a sign that caught their interest. Moreover, another retailer noticed that the number of customers entering its store has increased by 24 percent after the implementation of digital signage. By implementing digital signage, your business could increase its sales by up to 33 percent.

Digital signage can be flexible and useful in many ways for your business. It can entice customers to your product and influence their buying behavior, deliver information, and keep your customers updated with your latest offers. It can be cost-effective than constantly having posters or other traditional forms of media made, too. In fact, you can make your own digital signs when you have the right devices and a digital signage software.

About The Author:

This article is written by David Kyalo, a successful technical writer. He is interested in and fascinated by technical topics. He writes unique articles on touch screen technology and specialized in finding practical touch screen software solutions.