In an Increasingly Digital World, Offer Your Services through a Digital Signage

Posted by IntuiLab on February 20th, 2017

Traditional media in an increasingly digital world can be less effective, especially if it has to compete with digital signage. While it all depends on the presentation and the content, traditional media should not be the only medium you should use these days, especially if you want to appeal to a wider audience. Using digital signage, you can achieve more flexibility in creating, deploying, and measuring any interactive digital experience to entice your audience. You and your audience can interact with those digital experiences using mobile devices, IoT (Internet of Things) devices, external input devices, and multi-touch displays. As long as you have a high-end and reliable digital signage platform, you can use your own content and data and create any promotional content without writing a line of code.

Adding digital signage platform to your promotional strategies can give you an edge against your competition. According to some findings, digital signage can be influential in drawing customers into a store and increasing impulse purchases. This way, a digital signage platform may increase your number of customers by up to 24 percent, and your brand could achieve up to 33 percent in additional sales when you use a digital sign to offer your services.

A digital signage platform is not merely for advertising and enticing customers to your business. It can be used to implement solutions that can increase your productivity and reduce labor costs. Self-service kiosks, way-finders, and digital directories are examples of those solutions, and they encourage customers to be self-sufficient, too. The popularity of smartphones, tablets, and touchscreen devices helped people become more adept in using touchscreens. A high-end digital signage platform comes with analytics and measurement tools to help you identify what your target audience likes based on what they touch. That way, you can collect data from your interactive content and use it for data warehousing, marketing, and analytics.

Are you ready to give a digital signage a shot? Look for a platform or software that lets you make, deploy, and measure engaging and rich interactive digital experiences without coding. One of the leading digital signage platforms lets you use your own content and data without changing a thing to create the content that you want.

About The Author:

This article is written by David Kyalo, a successful technical writer. He is interested in and fascinated by technical topics. He writes unique articles on touch screen technology and specialized in finding practical touch screen software solutions.

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