How Useful Are Pulpboard Coasters For Your Business?

Posted by Sonocopaper on March 1st, 2017

The sad thing about it is that not a lot of business owners realize what they’re missing out on by not taking advantage of the opportunities these coasters bring.

Especially when you look at pulpboard coasters, you’ll later on realize what a huge help they are.

Functional

Evidently, pulpboard coasters are the perfect way to protect surfaces, especially if you use a lot of wood in your establishment. You see, the moisture from glasses and bottles would often pool around the surface they are placed, and without anything to absorb this moisture, you’ll eventually see white circles around unprotected tabletops that are not that easy to remove.

When this moisture pools on surfaces, they can also cause a lot of inconvenience to customers. It could start spilling on customers’ laps, making it very uncomfortable for them to stay any further.

Promotional

Here come the promotional opportunities that a lot of people miss out on.

Coasters made of pulpboard are easy to personalize, especially if you order them from Sonoco Paperboard Specialties. They may be called beer mats, but that doesn’t mean they only work for beers. As long as there are cold drinks to serve, whether they’re bottled water or juice, coasters can give you a huge opportunity to start promoting your business and its sponsors.

Have your logo or business name printed on these coasters. You may think that your patrons will not see it anyway, but in reality, that split second when they lift they bottle and free the surface of the coaster from anything covering it is enough for their eyes to take a glance at whatever’s written on it. That short period of time is enough to make an impression on your customer’s mind.

Should you host an event in the future, you can also put the name of the event on the coasters you’re using. If you have a tagline, then feel free to use it. Remember that any channel you can use to make your name known is a welcome addition to any existing promotional strategies you’re implementing.
You can also use these pulpboard coasters as giveaways, especially during special events like anniversaries or other parties.
 
If you’re on the lookout for quality beverage coasters that come at a reasonable price, Sonoco Paperboard Specialties are the best pick for the job. With years of experience in producing pulpboard coasters, you can expect your coasters to be well-made, with various options for personalization available.

Have them cut in different shapes, or create visually-appealing designs that will make any person’s eye be drawn to these seemingly normal fixtures in any food and beverage business. Before you know it, every patron that steps into your door will have a clear recollection of your name, or perhaps your logo. That’s what coasters can do for your business.