4 Ways to Make Promotional Products Work in Favor of your Business

Posted by Grace Dervishi on March 2nd, 2017

Promotional products are the ultimate tool when it comes to developing marketing strategies. They effectivelyserve in attracting new clients and creating brand awareness, ultimately leading to company growth. Although some business owners may consider this an expense, it is actually an investment.

Products such as personalized pens with your company name and slogan printed on them serve as promotional tools when given away to clients and recipients. This works because everybody uses them and they eventually market your brand name just like ad campaigns without actually having to sell your brand name. As the phrase goes- “You have to spend money to make money” but every business owner needs to know how to spend it!

Investing in promotional items

Investing in promotional items do not necessarily have to be expensive. If you give way to creativity then they can serve as proven and cost effective ways of marketing your enterprise to a wider audience with minimal effort.

1. Give and you shall receive- Whenever you give something to someone, it invokes a feeling of obligation within them. So, when you gift a promotional item to your clients or recipients, it will make him want to do business with you. Want proof? According to research, around 52% of recipients who were given promotional gift items reciprocated back and did business with the company offering the promotional product. The remaining 48% said that they would surely want to do business with the company in the future.
2. Seeking attention- If you desire being the stand out popular act at trade show tables then offering interesting promotional items helps, especially if your brand is a new and different. The “FREE” word is the most powerful word in marketing and everybody buys into it! You have already read about how offering promotional products breaks the ice, opens lines of communication and makes your audience pay attention to your brand. Did you also know that they bring in clients all on their own? Since trade show booths are only visible upto a certain distance, there is no way to actually leverage the presence of entire traffic. Offering exciting promotional items makes all visitors want to come to you.
3. They make a lasting impact- Launching ad campaigns or TV advertisements can only last for a limited period of time. The impact fades once they are gone and not to mention the enormous cost incurred in the process. A Promotional item is an unusual way of marketing that creates synergy. It can have an ongoing and ever expanding effect on newer target markets since these items are visible not just to the recipient but also the people around the recipient. Custom promotional apparel such as t-shirts with printed company logos and slogans is seen by hundreds of people when the person it was given to walks on the streets while wearing it.
4. Expand your horizons- The reason why most companies do not sustain is because they limit themselves to a specific kind of audience. Promotional products help break that shell since they do not comprehend geographic or demographic limitations. The high level of mobility of promotional items like note pads, key chains, pens and USB drives helps in spreading the word across to practically anybody and everybody.

So, recognize the power of promotional items and choose a “GOOD” promotional item manufacturing company to get on your case today!