Beginning Of A Brand: The History Of Hermes Jewelry @Lexs.co

Posted by lisa on March 8th, 2017

Established in 1837 by Thierry Hermes, Hermes initially manufactured horse bridles and harnesses for French nobility. The high-quality products allowed Hermes to win several awards in its early and grant the brand a prestigious reputation.

After the death of Thierry, his son, Charles-Émile, took over management and moved the shop to 24 rue du Faubourg Saint-Honoré, where it remains today. At this point, saddlery was added to the Hermes catalog and they began to sell in retail to the elite of Europe, North Africa, Russia, Asia and America.

Around 1900, Hermes introduced its first bag, Haut à Courroies, which was intended to carry saddles. The design was so popular, it inspired the smaller, more practical designs of the Fake Hermes Kelly bracelet and the iconic replica Hermes H bracelet. By 1914, there were 80 saddle craftsman employed with Hermes. At this point, Hermes was granted exclusive rights to use the zipper. Because of its exclusivity, the zipper became known as the Hermes fastener in France.

Hermes Coffee Leather Replica Collier De Chien Bracelet White Gold Plated Clasp & Hardware

After Émile-Maurice’s wife complained that she couldn’t find a suitable handbag, he designed the first Hermes replica jewelry collection in 1922. Following the introduction of the handbag lines, Hermes branched into ready-to-wear, jewelry, watches and interior design items.

In the 1930s, iconic Hermes Clic H bracelet knockoff products were introduced. In 1935, the Sac à dépêches was introduced and after Grace Kelly was seen wearing in 1956, it was later renamed the Kelly bag. Silk scarves were introduced into the Hermes collection in 1937.

The current logo of a duc carriage was introduced in the ‘50s along with the iconic orange boxes and packaging. Although the company’s success seemed apparent, the Hermes workshops faced a two week lull in business during the ‘70s. However, a smart business strategy from Jean-Louis Dumas, son of Robert Dumas-Hermes, increased annual sales of million in 1978 to 0 million in 1990.

Hermes White Enamel Clic H Extra Large Copy Bracelet 18K Rose Gold

After the president of Hermes was sat next to Jane Birkin, an English actress, on a place from Paris to London, the two came to design the now-iconic Birkin bag. The bag is the most expensive designer bag to this day with a price range from ,000 to 0,000 for one bag. Due to the exclusivity and high demand, it was said that at one point the waitlist for the bag was six years long — the highest waitlist for a replica Hermes Collier de Chien bracelet ever.

From 1837 to present, Hermes has produced handmade goods made of natural materials, following in the footsteps of Thierry Hermes. Even though some speculated that this was the cause for its diminish in sales in the ‘70s, the quality is what has set the brand apart since its start.