Pay Per Click Advertising (PPC)

Posted by Donna Blackwood on March 12th, 2017

Pay Per Click(PPC) (Google AdWords) provides a link from your ad to a specific page in your website. Each time a user clicks on your ad, you are charged by the search engine.  Great if the visitor follows through with the call to action and contacts you, however, once you stop running your Pay Per Click ad, the traffic to your site ceases to exist.

  1. What is it?

Pay Per Click are the ‘sponsored’ links you’ll see in many search engine results. They’ll usually have a note somewhere to let you know they are sponsored.

  1. Who’s it for?

Just about anyone can use Pay Per Click and profit.

But beware – it can be a huge money pit if you don’t know what you’re doing.

Will the visitor find what they are looking for when they arrive on the destination page?  If the landing page does not offer what the user was looking for, or you do not have a good call to action, they will leave and the click just cost you $$ with no result.

  1. How much is Pay Per Click advertising?

How long is a piece of string?  A click may cost 30 cents in the dog washing industry and upwards of per click in the law industry.  It’s about ROI. If you make a sale, how much did that sale cost you?

An averagePay Per Clickad is likely to cost between – per click.

An agency can cost anywhere from a few hundred per month to a few thousand, depending on the size of your business and complexity of your campaigns.

  1. What should I be careful of?

I’d get recommendations for companies that had experience with Pay Per Click advertising.Avoid large companies who offer cheap setup and monitoring as they may not take the time to regularly check the performance of your ad and tweek it to get the best performance from it.

Check more info : Digital Marketing Australia , Seo Agency Australia , SEO Marketing Australia , Web Design Service in Melbourne 

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Donna Blackwood

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Donna Blackwood
Joined: March 2nd, 2017
Articles Posted: 3

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