Why Your Business Needs More than Translation from English to Spanish Sentences

Posted by Steffi Ewing on March 29th, 2017

You might not think you need to market to the country’s Hispanic population, but if you don’t, you’re missing out the biggest minority in the land. When you take the time to look at the U.S. Census numbers, you realize that this is a huge audience in which you should tap. You can no longer rely on English only for your business’ branding and marketing materials. You must go bilingual, because the United States is bilingual. Translation of English to Spanish should be part of your marketing strategy, and you need the right company to help you with this outreach.

What Is the Right Company?

The right company is not a business that will just offer translation of English to Spanish sentences. The right company will have marketing professionals who are Hispanic. These people can do more than translate, they can offer you a cultural approach designed to reach their demographic. They are Latinos and Latinas, and they are better suited to help you create an entire marketing campaign that will resonate with this important audience. Why is the audience so important? The data speaks for itself.

There are Millions of Hispanics in the U.S.

It is estimated that as of July 1, 2015, there are nearly 57 million Hispanics in the United States. They account for 17.6 percent of the entire population, and they are also the largest minority. There are more Hispanics than any other ethnicity in the country, so you are tapping into the second largest demographic in the land by reaching out to the Hispanic population.

They Numbers Are Growing at Record Rates

Nearly 57 million Hispanics isn’t the only amazing fact. From the same time in 2014 to July of 2015, the Hispanic population increased by 1.2 million. If these numbers keep up, you are looking at approximately 1 million more Hispanics in the country each year. This is record-breaking growth, and you must switch your business’ outreach to this increasing population to maximize your profits.

In fact, Hispanics made up nearly half of the population increase during that one-year period, and projections suggest that there will be 119 million Hispanics in the United States by the year 2060. If you still don’t think you need translation of English to Spanish sentences, think again. You’re missing out on what is quickly becoming the nation’s number one demographic.

At the State and County Levels

Depending on where you operate your entity may also determine how much of the Spanish population you wish to target. Even if you only operate locally, you should still market to the Hispanic population if you are in an area with a rich Latin demographic. For example, there are 10.7 million Hispanics in the state of Texas, and California has the largest Hispanic population with 15.2 million.

Data shows that states near Hispanic borders or states known to encourage melting pots have a higher population. Nine states in the union have over 1 million Hispanic residents. They are Arizona, California, Colorado, Florida, Illinois, New Jersey, New Mexico, New York, and Texas. Los Angeles County has 4.9 million Hispanics, the largest in the land. Harris County, Texas had the biggest boost in Hispanic population from 2014 to 2015.

Families and the Language They Speak

There are 16.2 million Hispanic households in the United States as reported in 2015, and most of them speak Spanish. In fact, 39.3 million people in the U.S. are fluent in the language by the time they reach five years old. In 1990, only 17.3 million people spoke Spanish in their households. This new number is an astonishing 126.3 percent increase. That’s right, nearly 127 percent more people speak Spanish in the U.S. than over 25 years ago, and the population continues to grow.

This is only the tip of data iceberg as reported by the U.S. Census Bureau. If you do not tap into the Hispanic population in the United States, you are missing a gigantic audience. Hire a professional marketing firm to do more than provide translation from English to Spanish sentences. Hire a firm that can reach this audience’s soul. Native Hispanics understand their culture better than anyone else, and they can brand your business to their community, which is the second largest in the land.