Want to optimize your website? Know the on page and off page tactics

Posted by mentorshouse on April 1st, 2017

We all are aware with the term SEO but very few of us know what exactly SEO is and how it work to increase your site traffic and obtain high ranking in the search result. It is seen that Webmasters often segregate the SEO techniques into two parts ON Page SEO and Off Page SEO.  If we talk about On Page SEO it includes all the activities that come with a website like description, title, keywords, content, linking, etc. On Page SEO technique means designing and building a website so that it is search engine friendly. On the other hand off page, SEO plays a very important role in making any website visible globally. It gives the website high visibility and improvises its position in the SERPs.

If you really want to excel your business online then it very important to work on both On Page as well as Off Page techniques and the combination of both can bring wonder for your business. Following are the essential points that need to consider for optimizing your website:

1.Superior content: A good quality, error free, original and relevant content plays a very important role in increasing your ranking. A website with low-quality images and poor content has no chance of surviving in the competitive online world.

2. Internal Links: Internal Links is the process of creating links to the website pages. It is very important to have internal links systematically. Broken links can damage the reputation of your website. Internal linking facilitates easy navigation within the website and stalls the visitors for a while.

3. Giving titles and a short description: If you really want to stand different from your competitive website then it is very important to create a unique title and a short Meta description. During the search results, only the main gist and title of your website is visible to the users. Therefore, it has to be short yet descriptive.

4. Have uniform resource locator: URL Structure is the most crucial part of any on page SEO Strategy. The URL of every page is used to describe the web pages to both the search engines and the visitors. An URL has to be factually correct and very relevant to the website theme. It should also be short, crisp and expressive.

let us now consider off page techniques:

1. Social Networking Sites: If you really want to boom your business online it is very important to be in touch with various social sites. The more back links you gain, the more chances you get for development and growth of your business.

2. Submission to forums: Be connected with the forums related to your business, reply to their queries, be an active member, give suggestions etc. All these help in getting more recognition and more targeted audience.

3.Submit articles: Before submitting articles it is very important to do research and then submit it to various articles directories. Make your content original, unique and classy. Apart from articles submission you can also make the video and promote it in known video submission sites and can get a high ranking.