8 Tips for Running a Successful Dental Practice

Posted by Shriya Rathod on April 3rd, 2017

Owning a dental practice is no easy task. Although you excel at providing your patients with superior oral health care, it’s easy to become so caught up in the day-to-day operations that you forget about the other vital element of a successful dental practice: an exceptional patient experience.

Here are 8 tips to help you improve your dentist-to-patient experience:

 

1. What makes your practice unique?

All successful dental marketing campaigns share 10 consistent components, but in order to truly establish your practice as the leading oral health care provider in your area, you must also identify, market, and protect your unique competitive advantages. Whether you offer an expansive array of oral health services or emphasize a certain specialty, your distinct perspective has the power to attract and retain a high volume of patients.

4. Flexible financial options

Every successful dentist provides patients with a wide range of payment options so they’ll be more inclined to accept treatment recommendations and return for ongoing dental care. In addition to insurance coverage, convenient financial options include debit, credit, personal check and cash, plus special financing to ensure personal financial circumstances don’t interfere with dental health care decisions.

5. Remember to engage

For a dental practice, nothing matters more than being able to count on a set of loyal patients who regularly visit and who would recommend the practice to their friends and family. After all, retaining existing patients is substantially less expensive than having to put in the effort to acquire new ones. But retaining existing patients requires more than just offering passable service, convenient hours, and an easy-to-access location. It’s about engaging patients, reaching out to them on an emotional level, earning their trust, and creating relationships that last.

6. Improve patient referrals

As great as patient referrals are, existing patients are busy with their own lives and don’t often think about supporting and growing your business. So, to help encourage patients to tell others about your services, you’ll need to be proactive in asking for patient referrals. You could hand out referral cards at the office, tuck cards into your practice mailings, offer a referral bonus program, provide patients with quick links to online review sites, or even incentivize employees to motivate them to grow your practice. Whichever referral method you choose, don’t forget to follow up and follow through!

7. Upgrade your scheduling system

A quality dental scheduling system does more than just allow you to book appointments. It creates better patient flow, maximizes productivity, decreases stress for both patients and staff, and ultimately contributes to the superior customer service that your patients expect. That’s why you need to ensure your dental practice has the most flexible, efficient, and up-to-date online practice management software .

Source : http://www.patientnews.com/article/8-tips-running-successful-dental-practice

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 Shriya Rathod

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Shriya Rathod
Joined: February 8th, 2017
Articles Posted: 22

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