Independent Lodging: Sector Analysis & Preview

Posted by Monica Nerkar on April 4th, 2017

As the name suggests, independent lodging facilities are owned and run independently. In simple words, all the hotels or lodges that are not related to a hotel chain are called as independent lodging facilities. Independent lodging facilities do not allow any other proprietors to use their name or brand. Independent lodgings usually have a small team but they are versatile in their activities. The volume of travellers is also not very high, but according to some travel buffs this is the precise reason they prefer independent lodging while travelling which gives them a unique experience during their stay.

Independent Lodging: Benefits

Financial autonomy is the most important advantage of independent lodging. Independent lodging facilities have pre-fixed pricing policies. They generally do not increase their lodging charges at the last moment. Similarly, the management of independent lodging does not hesitate to reduce the costs of lodging when not having extensive travellers to avail the facility of independent lodging. There is also greater flexibility in running an independent lodge. The owners of independent lodges do not have pressure from corporation rules that dictate a certain level of performance. They can set their independent policies regarding prices and accommodation. Due to small volume of travellers the unique customer-owner relationship established. The quality communication between the customer and the independent lodge owner further enhances this relation. This is otherwise not possible with big brands where managers do not have the time to take individual personal care of their customers. Independent lodgings provide bed and breakfast like any other luxurious hotel. In short, independent lodges provide a pocket friendly stay with all the basic amenities that make travellers’ stay blissful.

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Independent Lodging: Drivers and Restraints

Changing mind-set of travellers who are no longer attracted to fancy hotel accommodations is the reason why travel buffs are choosing independent lodgings. More and more travellers are selecting independent lodges to get a unique travel experience. This is the major driver which is contributing to the growth of the independent lodging sector. The rising trend for solo travelling is also driving the growth of the independent lodging industry because of its pocket friendly nature. The new types of tourism such as culinary tourism that requires tourists to stay at a local place to relish the local food and enjoy their culture is also boosting the growth in demand for independent lodges. Travel buffs’ interest in such unique type of tourism is also creating positive impact on the independent lodging sector. Several independent lodge owners are also adapting to the change and providing facilities such as Yoga, spa, and complimentary breakfast to attract customers. This factor is further fuelling the growth of the independent lodging sector. However, sometimes independent lodgings fail as they are unsure about how to market themselves. They can’t afford to pump in a lot of investment to keep up to prescribed industry standards. These factors are a big challenge in the growth of the independent lodging sector.

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Independent Lodging: Future Outlook

Increasing ratio of occupancy in independent lodgings and rapid development will create better opportunities for growth of the independent lodging sector. Rising costs of luxury hotels will shift customer preferences to independent lodgings that take good care of travellers by providing better facilities to travel buffs. 

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