Ethno Tourism Community Based Eco Tourism Market: Experience Hitherto Unexplored

Posted by Divakar on April 6th, 2017

Ethno tourism is a travelling made to explore ethnic populace and gain knowledge of individual culture and customs by visiting and living among local people. Ethno-tourists travel with the aim to learn and experience about native people and their livelihood. This type of tourism mostly occurs in places that are rich in their cultural diversity, heritage, and unique history. India, Africa, Mexico, China, Japan, Abu Dhabi, Dubai are some of the globally recognised cultural tourism destinations. Ethno-tourism includes activities based on the particular region's culture; this involves performances, presentations and acts presented by indigenous communities. In a broader viewpoint, it comprises tribal, heritage, cultural, anthropological, and village forms of tourism. Ethno tourism is mostly related to eco-tourism, wherein nature tourists visit different regions with the mindset to enjoy the natural beauty, as it's hard to isolate the ethnic tourism from the countryside or landscape it occurs; therefore, ethno tourism and eco-tourism are interrelated.

Ethno Tourism - Community-Based Eco-Tourism Market: Drivers

From the traveller’s viewpoint, growth in per capita income is fuelling the demand in the ethno tourism industry all over the globe. The feeling that tourists experience while practicing another culture is propelling the ethno tourism sector. Growing mindset to explore new cultures among the urban population and youth as well as an increasing per capita income are further boosting the ethno tourism sector.

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Ethno Tourism - Community-Based Eco-Tourism Market: Opportunities and Trends

It is encountered that the tourism industry is prospering at a faster rate and many new regions are practicing ethno tourism based on eco-tourism; this is a vital activity for those regions whose heritage or culture are in the vanishing stages. Government, media and private sectors are also coming up with many schemes to support this concept as it is becoming the main source of income for the tribal or rural population who are withholding their culture. This concept is not only popular among tourists coming from different regions; in fact, locals are also attracted to ethno tourism. The utmost opportunity in this market is an increase in the number of participating countries that are initiated to work while ensuring that tourism not only shelters the environment, on the other hand it also benefits indigenous people, hence becoming a trend of "community-based eco-tourism." From the business point of view, the current trend of welcoming visitors and sharing lifestyles with them is now becoming commercialised. Most of these community members adhere to proper processes or set of work which they practice in routine.

Ethno Tourism - Community-Based Eco-Tourism Market: Restraints

Although demand in the ethno tourism industry can be witnessed significantly, factors such as its commercialised nature, expensive tours, and safety of the tourists are the major restraining factors in this market. This type of tourism is extremely volatile and sensitive; it is entirely visitor driven business, players or communities that undertake ethno based eco-tourism often come across difficulties such as communication gap and hospitality skills; they even have insufficient market awareness. Moreover, there is a lack of reliable information on the ethno tourism business at the local and regional level.

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Ethno Tourism - Community-Based Eco-Tourism Market: Key Players 

Some of the major projects of the global ethno tourism community-based eco-tourism market include The Chalal-¡n eco-lodge situated in the Madidi National Park, The Ricancie Project, located at Napo region – they host visitors who go on guided tours and make traditional foods with community members, The SADC (South African Development Community) situated in South Africa, The Nordic World Heritage situated at Nordic and much more.

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