Why is responsive website necessary for SEO?

Posted by ellahudson on April 11th, 2017

Do you know why Google loves responsive websites? This is because a responsive website can be easily accessed from a PC, mobile phone, tablet or any other device. That's why responsive websites are ranked higher in the search engine results. A responsive website allows the user to browse a particular website using a single URL. Moreover, a responsive website is unaffected by the screen size and resolution. This is the best part of the responsive website that no matter whatever is the screen size, the content, videos, images etc would adjust accordingly. So, in order to get ranked higher on Google, your website needs to be mobile-friendly. You can outsource your web development project to web development companies based in India. Here, you can easily find affordable solutions for your web development and design needs.

Responsive websites are the best solutions for mobile-friendly websites. For your website to be visible to the users, it needs to be indexed. Otherwise, your website will not be visible if anyone searches for it on the internet. This is problematic with mobile URLs as they are frequently no-followed in robots.txt so that mobile pages are not in competition with “canonical” pages for link juice.

Once a website is created, the crawler visits the website and follow links and URLs and then link juice is passed. There are websites like SEO crawler and screaming fog which helps you to check the effectiveness of your website. Also, search engines like Google and Bing also offer developer tools which can be used as a reality check for your website. In case a website has more than one URL then page rank gets divided between the two.

A team of experienced web developers and SEO experts know the ways to create a clear cut and error-free sitemap. This is because they know the importance of a sitemap which is the way website owners communicate with the crawlers.

Since Google search engine can only read the text, so it is important to include rich content in your website. Also, include appropriate keywords which make it easier for the users to reach your website. It is important to have descriptive text for images in the “ALT” tag. A good web design, development and SEO company is well-versed with the latest trends and search engine algorithms and have great exposure in handling projects for diverse business types. They will help you building websites using HTML5 and Bootstrap which is loved by Google and other search engines.

Since mobile users spend a lot of time on social media, therefore, sharing useful information will increase the credibility of your website. In fact, Google is planning to penalize websites with irrelevant and unplayable videos. Therefore, make a sure website that your website contains relevant content.

Google has provided several resources and tools to developers to create useful and engaging websites. Therefore, it is recommended to pay extra attention while designing websites as per the latest trends and technologies. Else, Google will not send visitors to your website.

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