WHY PRODUCT PHOTOGRAPHY IS GAINING POPULARITY IN MELBOURNE THESE DAYS?

Posted by Ash Joysury on April 12th, 2017

With the massive surge in online shopping lately, the focus these days for online business owners is product photography. In this article, you will get to understand why product photography is gaining popularity in Melbourne these days.

Reason #1: It is a good way to sell ‘the sizzle’!
There is a new burger outlet in your area, and the marketing guys drop a pamphlet at your doorstep. You pick it up, see a huge, juicy, colourful burger with a crispy patty, dripping mayonnaise and leafy greens stuffed inside it. You see the aromatic steam emanating from it. You instinctively want to try that burger. This is the power of great photography. The beauty and appeal of the products is what draws people to them. This is what makes photographs highly effective marketing tool.

Reason #2: It boost e commerce sales
Ever since ecommerce businesses have picked up, demands for product photography has increased. When customers go online to purchase items, the only medium that they have for judgement is the product shots. This is why product photography need to be professionally taken so the best features of the products are highlighted and customers get a feel for them prior to making a purchase decision.

Reason #3: It is widely used in social media
Nowadays, most companies rely on social media channels to make their brand to customers. It is a great way for them to directly engage with consumers who are very active on social media platforms. Having great product photography on these social media platform is a great way for companies to make their product stand out from the crowd and let their voice be heard.

About the Company:
Pozr Photography is a Melbourne based photography company. They capture the best new-born, family, headshot, food and product photography in Melbourne. Their services are available for in studio and outdoor location photoshoots. For more details, call +61 4 2307 5213 or drop an email at info@pozr.com.au

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Ash Joysury

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Ash Joysury
Joined: April 12th, 2017
Articles Posted: 5

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