Behind the Scenes Fashion Film and Your Audience

Posted by Malot Gina on April 12th, 2017

Whenever you see a behind the scenes fashion film, there is something that makes you feel closer to the brand, to the people that you see in the clip, to the products that are associated with it. If you are wondering why that is, you should know that these clips are actually created with this particular goal in mind – to help with the conversion rate and to convince one time buyers to become loyal to a particular brand. Take a look at a Cara Delevingne fashion film and to a behind the scenes one made at the same time.

Even though the regular Cara Delevingne fashion film will impress you, the behind the scenes fashion film will make you feel even more attracted to the brand. You will soon discover that you have certain needs you did not know about. Maybe you are currently satisfied with the brand of skincare that you are using. However, when you see a great fashion film, you immediately realize that this new advertised product is probably much better than what you have at home.

Well, if you have access to a behind the scenes fashion film, you will be convinced that this other brand is definitely reliable. After all, they are allowing you, a consumer, to see what is happening behind closed doors. This means that they have nothing to hide. Well, this is the perspective of the consumer. You, the business manager already know that these films are actually used for marketing purposes. But do you really know just how powerful they are?

Interesting enough, a short 15 second fashion clip that you release on social media can increase your conversion rate in mere minutes. It all depends on the team that you rely on to help you complete this project and share it with your target audience. Just to clarify, the conversion rate is actually the percentage of prospective buyers that are turned into actual customers. Of course, this does not mean that you should consider forgetting about other useful marketing tools.

It just means that besides what you are relying on right now for your current marketing strategy, you should also consider investing in a fashion film and a behind the scenes one that will definitely put your business on the map. People will be able to recognise your brand right away and will immediately associate it with a positive reaction. When they are put in the situation of choosing between your products and the ones of your competitors, they will go with the first option. It is all a result of efficient marketing strategies and the help of professionals such as the ones that have worked on the Cara Delevingne fashion film.

Resource box: Are you searching for a professional that has worked on the last Cara Delevingne fashion film and that has experience with behind the scenes fashion film? If the answer is yes, you should know that you are actually on the right track. Just make sure that you visit our website and browse through some of our projects before contacting us!