AGRO TOURISM IN COLOMBIA: SECTOR OVERVIEW & ANALYSIS
Agro tourism is an extension of ecotourism as it lets visitors experience the life and activities on a farm. Tourists stay at agriculture oriented properties and observe the day-to-day activities of the people. Colombia is an agricultural country, where agro tourism is gaining popularity because the farming community remains willing to share with tourists their customs, their practical way of life and their relationship with the land. Tourists can learn about agricultural practices and rural life in Colombia. Agro tourism in Colombia provides various benefits to the producers such as cash flows during off seasons as well. It is a useful way to sustainably diverse and expand a farm or a ranch. Agro tourism is a strategy for diversifying income of rural people in Colombia. Colombia has various ongoing agro projects and tourists can participate in live agro projects such as the Café Alban project in order to gain the unique experience of sustainable farming. The local population of Colombia has excitement and respect for the foreign visitors.
AGRO TOURISM IN COLOMBIA: ANALYSIS
Colombia and its coffee are inextricably linked. Tourists can enjoy all the experiences centred on its flagship product (coffee) at places such as Antioquia, Boyaca, Huila, Narino, Santander, Sierra Nevada de Santa Marta and Tolima. Colombia has gained worldwide recognition for its coffee tradition because it symbolises the national culture of Colombia. The Coffee Culture Landscape of Colombia (CCLC) is an exceptional example of the productive and sustainable landscape of the country. It is also included in the list of top World Heritage Sites by UNESCO. Tourists can enjoy boutique and iconic estates in this coffee cultural landscape. Many airline companies have recently added more number of flights to Colombia. A number of cheap flights are available from the capital city of Bogota to agro tourism destinations such as St. Lucia. These can be booked through domestic online travel agencies such as Skyscanner Ltd. Colombia being less expensive than other agro tourism destinations in the world, is attracting emerging middle classes for agro tourism. Agro tourism is growing in Colombia because it gives tourists an experience to produce and grow their own food and tourists can also feed the animals on the farms. Cottages, guest houses situated in between the farms and ranches provide tourists an exotic experience of nature tourism. Agro tourism in Colombia is an innovative, sustainable form of tourism as it conserves and protects nature. It promotes local crops globally and fosters the export of domestic agricultural products.
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AGRO TOURISM IN COLOMBIA: ATTRACTIONS
Agro tourism in Colombia offers rides along unique sugarcane landscapes, through bridges and tunnels across the mountains on a rail cart. Agro tourism in Colombia offers tourists authentic Colombian meals prepared by families of small growers. Agro tourism in Colombia is one of the ideal destinations for solitude-seeking travellers. Further, tourists can enjoy the most scenic landscapes of Jerico village while experiencing agro tourism in Colombia. Tourists can experience bird watching, wildlife watching, whale watching and nature parks during agro tourism in Colombia.
AGRO TOURISM IN COLOMBIA: CHALLENGES AND OUTLOOK
Lack of signage for the tourists who are visiting farms and unavailability of ATMs are some of the problems faced by tourists engaged in agro tourism in Colombia. Colombia agro tourism organisations should focus on destination marketing and increase their presence on the web in order to boost agro tourism in Colombia. Further, agro tourism in Colombia can foster the growth of culinary tourism and can be positioned as a destination for corporate events, extended holidays and wedding celebrations. Community Based Eco Agro Tourism Sector Program (CBEAT) aims at enhancing communities through beautification, branding, cultural events, marketing, training and upgrading of tourism facilities to provide a foundation for economic development and sustainable livelihood. The Dennery fish market facility in Colombia has increased the influx of local as well as foreign tourists, and has made the annual “Fish Festival” a must-be-participated-in event for tourists.
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