BLEISURE TRAVEL: CONCEPT OVERVIEW & ANALYSIS
Posted by Divakar on April 14th, 2017
Bleisure travel also known as bizcation or workcation is the new buzzword for travellers who combine their business travel with leisure trips. It is blurring the lines between business travel and leisure travel. Bleisure travel makes the stress of business travel more bearable and gives employees a better understanding of the city and culture they are working in. Spending more time in a country which employees are visiting for business purposes provides them with a chance to relax and enjoy the local sights. Extended duration of a trip for an employee can save a company’s money by avoiding peak time fares on popular routes. Further, many of the airlines offer discounted rates for weeklong trips, which makes it cost-effective for companies to keep employees on business travel for a slightly long duration.
BLEISURE TRAVEL: ANALYSIS
There is a rise in bleisure travel amongst corporate travellers because it is cost-effective. In such travel, the cost of flights, train or bus tickets is the same for the company but the cost of accommodation for an extended number of days is more. More often, employees will pay an extra amount for their extended accommodation themselves, if the organisation is not providing extended stay. Corporate travellers call their spouses and children to the destination to convert their bleisure travel into a family trip. Longer business trips are more likely to become bleisure trips, as employees add some more days in already long trips. Bleisure travel is a solution to the problem of retention of millennials, whose attrition rate is high. Millennial bleisure travellers are more likely to turn an evening into a business opportunity. They combine work and leisure at higher rates because they travel the least.
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BLEISURE TRAVEL: KEY STATISTICS
According to the Bridge street survey, most of the bleisure travellers fall into the age group of 45-55 year-olds and the second largest group for bleisure travellers are the 25-35 year-olds. 95% of the respondents irrespective of the age group said that they opt for bleisure travel in order to experience the culture of the new cities they travel. 55% of the bleisure travellers also bring their family along with them. 60% of the respondents were more likely to choose a bleisure travel today than they were five years ago. According to the leading online travel company Booking.com, 45% of the business travellers have extended their trip duration in 2016 and it is expected that 75% of corporate travellers would be doing the same by the end of 2017. Singapore has one of the highest rates for inbound as well as outbound bleisure travel with outbound trips to destinations such as Houston, New York and San Francisco. Not all the business trips fit the leisure profile, only 7% of the total business trips fit the bleisure profile as per the Harvard Business Review. 82% of the more than 7,000 current and potential meeting attendees surveyed by the “The Decision to Attend Study-Phase One”, admitted that the destination is a key factor that influences their decision to go for a business meeting.
BLEISURE TRAVEL: OUTLOOK
Bleisure travel provides a clear growth opportunity for hotels, motels and travel agencies. Aspen, Caicos, Hawaii, Miami and Turks are the hottest bleisure travel destinations. Bleisure travel is one of the strategies employed by companies to engage, motivate and retain employees and it is mutually benefitting for employees as well as employers. There is an increase in the amendment of business travel policies by many companies and they have started including bleisure travel into it. Bleisure travel is a business opportunity for independent hotels as well as the chain of hotels because of growing number of corporate travellers opting for an extended stay. Online travel agencies (OTAs) can also generate more revenues by targeting this new demographic i.e. bleisure travellers.
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About the AuthorDivakar
Joined: January 23rd, 2017
Articles Posted: 1,148
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