LBS is a software level service that uses real-time geo-data to control features. In its basic sense, it is an information service and has a number of uses in social networking today such as information, entertainment and security. These services are accessible through mobile devices using the mobile network that uses information on the geographical position of the mobile device.
Some of the services allow users to ‘check-in’ at popular destinations such as clubs, bars and theaters. To promote this business there are many commonly seen promotions that offer discounts and prizes too. You can avail offers on location based business and develop a budget-friendly business.
In what different ways do companies use a device’s location?
There are myriad ways to use a device’s location and the chief ones among them are:
-Proximity based marketing: For users who live or are present within the same geographic location, companies can push ads of different kinds promoting their services. Potential customers who live within the city and might actually act on the information sent, are more likely to receive such ads.
-Store locators: This uses location-based intelligence to find the nearest store location.
-Roadside assistance: In case of an accident or any other trouble, roadside assistance apps allow the help to locate your exact location.
How do you use a location based business listing?
In order to tackle the growing online competition, you should use location-based services to get found by your local target audience. You can easily find location based business listing in London. For a business to grow online, it needs to be actively present on different location-based platforms and business listings. Yelp, Google Places and Foursquare are some of the most commonly used location based service platforms that people use to locate the services they need.
For those who have not yet opened up themselves to the online business industry, you will need a good app to start your online presence along with the assistance from the location-based platforms. There are a lot of web-based firms that provide responsive and customized local business apps in UK that help the business owners to go online with their services and/or products.
About The Author
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