Introduction to Customer Reviews and Trusted Stores Program with Google

Posted by Albert Lee on April 27th, 2017

Google comes up with the algorithm updates every twice a time in the month. However, getting a complete sense of them is not an easy stuff to do. You can easily avail the Google updates sheet in the form of a free PDF that is to fetch the ultimate guide to Rank Brain, Fred, Possum and a lot more. The Trusted Stores Program is being retired by Google and its main objective is to feature the confidence of the customers through verified customer reviews. Moreover, Google also puts up customer reviews along with its search results.

Users can easily get the reviews across the Google listing which in turn are displayed in the search results. One can also call it more appropriately as "Google reviews".

The difference between Customer reviews and Google reviews:-

Customer reviews are chosen to be verified as it has been left by the legitimate customers who made the purchases from the website of the business. This kind of review is reserved particularly for the businesses with an online store. On the other hand, Google reviews are technically allowed to be left by anyone and are open for all types of businesses. The customers in the participating businesses may choose to customise the detailed insight of the business and get a look at the badge with the anticipation of customer reviews. This also offers you new insights into your seller rating and better account management tools.

It is a free service that requires a Merchant Center account. It is a quick process to sign up in order to allow the customers to opt into it for the sake of receiving an email survey after doing away with the purchase. The survey is meant to review the buying experience where the data can be used to get into the account and create a seller rating.

The seller ratings could resemble through Adwords text ads, Google shopping to boost up the ads click at a rate of 10 %.

Enabling Google Customer reviews:-

• Sign up or sign in, if you already have one - Google Merchant account
• Select Merchant center programs
• Accept the program agreement and click on "Get started"
• Add survey opt-in code to your corresponding website

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Author Bio:

This article is written by Albert Lee. He has got into writing professionally and uploads regular informative articles. You can refer to the articles and the information put down by him and clears your doubts on search engine optimization experts.