The Last Google Update and Link Building Techniques

Posted by Thomas J Decker on May 28th, 2017

Whenever someone mentions the last Google update, everyone in the room starts searching frantically for the latest news on this topic so that they can adjust their link building strategy. A few years ago, everyone was promoting their own website as they found fit, which means that some of them achieved the desired results through a lot of hard work while others plagiarized content and bought links. When outsourcing SEO services, you must make sure that you hire professionals that focus on hard work and not black hat link building techniques.

That is because of the fact that the last Google update has made sure to include some new rules that do not allow you to pay for links or opt for any other unethical tactics to get your site to rank higher on search results pages. The problem is that even some link building activities that do not necessarily seem as wrong might be frowned upon by search engines. So, if you do not really know about the latest news regarding the way that search engines index and rank websites, you should do your research or simply look into outsourcing SEO services.

No matter how you look at it, outsourcing SEO services is the best way to go. If you are not convinced that this is the case, you should pay attention to a few essential factors. For instance, a website must be properly optimized before you can invest in link building. Who will tell you if your webpages are in top shape or if they need some adjustments? You will need to ask for a complete analysis performed by SEO experts that know just what to look for, that will provide a detailed report with all the current issues and possible solutions.

Even if you decided to invest in one way link building without a website analysis report, all of your efforts will be in vain. That is because your site will be penalized by search engines for certain problems such as keyword stuffing or plagiarized content etc. The last Google update makes it impossible for your to get your site to the top without a lot of hard work that must follow certain steps in a reasonable amount of time. Trying to grow the popularity of your site as fast as possible is not a good idea either.

Fortunately, the right SEO professionals know all of this and have more in-depth knowledge regarding this topic. So, any question you might have regarding their link building approach, they will be able to give you a clear answer. The best part of it all is that they know how to organically increase the notoriety of your site!


Are you currently looking for a team of professionals that are more than aware of the last Google update and are able to help your website get to the top? If that is the case, you should know that outsourcing SEO services is not that challenging as long as you click on the right link and get in touch with us today!

Like it? Share it!


Thomas J Decker

About the Author

Thomas J Decker
Joined: May 27th, 2017
Articles Posted: 82

More by this author