The Right Text Messaging Solution Salesforce Powered Organizations Deserve

Posted by Amit Gupta on May 31st, 2017

Undoubtedly, Salesforce is the tomorrow of CRM space. It has all the ingredients to make any struggling business achieve success. This CRM has revolutionized the customer relationships are managed, sustained and nurtured. It has contributed massively to the success of SaaS model that has been subsequently adopted by other organizations. Its market share of CRM industry places it well ahead of major competitors like Oracle, SAP, and Microsoft Dynamics etc.

The businesses powered by Salesforce have at their disposal most of the functionalities that they may require in any possible scenario. However, just like all other good things there is always some sort of shortcoming that has to overcome via other route. Similarly, Salesforce has an app store “AppExchange” with all the apps so as to make sure that its users are not disappointed with the unavailability of a functionality. The apps listed on this app marketplace offer all features that are unavailable by default includingText Messaging Solution Salesforce.

Most of the businesses including those on Salesforce CRM follow some industry trends that reflect the importance of SMS over communication modes. According to research figures, open rate for SMS stands at 98% with a corresponding response rate of 45% whereas the open rate for emails stands at a rather unimpressive 28-33% along with a dismal response rate of 6%. The inclination of businesses towards SMS is clearly evident. Therefore, there was an acute requirement of a Text Messaging Solution Salesforce users. It was exactly here when the need was felt to create and list apps that allow the users to send SMS from their Salesforce org.

However, there can be no single app that can fulfil the requirements for all the users. Requirements differ depending on the size and industry domain of the company. Some of the most common features of an SMS App that are required by most companies are as follows: send SMS/MMS to lead, contact, account or any standard/custom object, single & bulk SMS support, support for Communities, incoming/outgoing SMS related list, call auto forwarding feature, messages scheduling, audio notification on incoming text, SMS automation, bulk messages from campaigns, SMS templates, message credits, conversation view like Whatsapp, text message auto forward to email, send text messages from long code/short code/toll free number, Salesforce1 and Lightning compatibility, reminders on text messages, etc. Nevertheless, there can be many more features that have not been included here.

These aforementioned features along with other functionalities can be availed via a new app or via Salesforce custom app development effort. The cost involved in both must be carefully evaluated and a decision to go for either of these be then taken accordingly. There are several Salesforce implementation companies India that offer value for money. So do the needful research and install an app that does all the communication work.