Instantly Growing Project for Flats and Apartments

Posted by Lodha Palava on June 5th, 2017

Even in a slow real-estate market scenario, when sales have now been tepid and property prices in correction mode, top developers seem to get sold high-end jobs and their premium in an improved ration in relation to the others in the past financial year. Wealthy homebuyers paid a premium for houses that have been sold by big, branded realty firms, for detailing and the location of the project and faith that they’ll be delivered on schedule. While jobs that were affordable sold nicely in property markets including Bengaluru and Pune, Mumbai saw homebuyers prepared to pay the price for quality projects and developers.

Property analysts said that buyers today are looking beyond price and place, considered to play vital parts in buying choices.

“Buyers look at specification and detailing of the project, standing of the developer and want to buy into projects that are closer to completion,” said Ashutosh Limaye, head of research at property advisory JLL India.   

Mint takes a look at a number of the top performing projects last year:

It sold about 60% of its stock in its newly-found ‘Vivante’ job in Mumbai’s Andheri area.

“Despite premium pricing for both the jobs, what appears to have worked is behind designing self-confidence and the best merchandise in the brand, the research,” said managing director and chief executive Anita Arjundas.

India bulls Real Estate Ltd

The developer’s ultra-luxurious project ‘Blu’ in south Mumbai was its best-performing project this past year regardless of the total slowdown in the luxurious segment across the country. The project sells at a premium to most endeavors in the area, with Rs.20-25 crore an apartment a floor, in a single tower, and Rs.10-15 crore an apartment in the next tower. It’s sold about 65% of the stock.

Affluent people, who want to live themselves instead of only for investment, have bought homes in this,” said Gagan Banga, vice-chairman India bulls Housing Finance Ltd., and managing director

Lodha Group

India’s greatest programmer in terms of residential sales, which crossed Rs.8000 crore in 201516 in terms of gross sales, saw its new job ‘Amara’ in suburban Thane contribute about 30% to its income, followed by revenue in its township Palava, near Mumbai.

Lodha Palava

Embassy Group

Embassy Group in Bengaluru, which includes a sizeable portfolio of residential projects, saw strong sales in its luxurious villa job ‘Boulevard. Started in 2014, it’s 43 of the 169 villas, priced at Rs.6.5-14 crore, left to be sold.

Chairman, Jitu Virwani, Embassy Group stated the job is nearing conclusion, and buyers of luxury residences appear to prefer purchasing in that’s what worked towards the sales in the Boulevard project last year, and endeavors which are more mature when it comes to development.

Kolte Patil Developers Ltd

The Pune-based developer sold maximum dwellings in its endeavor ‘Corolla’ in Wagholi where one-bedroom flats are priced at about Rs.30 lakh each. Established last May, it’s sold about 4.2 lakh sq.ft. Its second project, Western Avenue at Wakad, is a 17-acre sprawl where a two-bedroom project prices Rs.77 lakh.

“The reasons on the other side of the sales impetus in Corolla would be the easy payment scheme and also the pricing. The Wakad project, on the other hand, has all the possible modern comforts and that’s what buyers enjoyed,” said Gopal Sarda, chief executive Kolte Patil, Mumbai.

“The product, brand and cost would be the three things that played important roles in creating this kind of sales. We have additionally had the opportunity to significantly enhance the net to gross ratio without continual consumer-centric approach,” said Prashant Bindal, chief sales officer, Lodha Palava Group.

Sobha Ltd


The Bengaluru developer’s new sales of 3.38 million sq.ft, valued at Rs.2,012 crore in 201516, was driven by its first affordable housing project under the Dream Acres brand in the city and the start of its plotted development project ‘Sobha Retreat’ in Mysore.

“We believe that the company’s focus on mid-income housing going backed by fast execution owing to investment in technology is going to be an important driver for its managing performance,” said analyst, Adhidev Chattopadhyay, Elara Securities Ltd.

DLF Ltd

The ‘Camellias’ job in Gurgaon continued to the largest income churner for the programmer even when the National Capital Region (NCR) continued to be slow in terms of sale and project launches.

“Undoubtedly, Camellias was a standout. Sales were better than 201415 and customers are again coming back,” said DLF’s chief executive Rajeev Talwar.

The Mumbai-based programmer sold 348 flats in its main job ‘The Trees’ in suburban Vikhroli for Rs.862 crore within a month of the start in November. Godrej sold at a mean of Rs.19,000 per sq.ft, managing to attain premium pricing even in a highly competitive scenario. It sold 200 apartments in around three weeks subsequent to the start of Godrej Icon, a residential project in Gurgaon, a marketplace where some of India’s largest programmers are struggling.

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Lodha Palava

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Lodha Palava
Joined: June 5th, 2017
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