Reasons Why SEO is Critical for Your eCommerce Company

Posted by Dan Kogan on June 10th, 2017

Your eCommerce company could be a start up or a million dollar firm, the fact is that without SEO you can’t make it in today’s digital world. Google has become the go-to platform for people searching for products. SEO is the best way you can reach those people.

You may think that spending money on SEO is a luxury. But you have to understand that by not doing so, you are losing out on sales. Not only this, but as your competition evolves, there is a real chance that you may be left behind. Hiring an Ecommerce Seo Company is crucial if you want to stay current and get your products in front of new customers.

You Reach More People

Buying behaviors have changed drastically in recent years. With so much information right at everyone’s fingertips, buyers are more inclined to make well-informed decisions. They look to search engines to locate products. In fact, currently over 50% of all online sales originate from search engines.

If you ignore SEO, you become invisible to your customers. When you don’t rank in search results, fewer people know about you. Your brand reputation suffers, your sales go down, and your eCommerce business starts circling the drain. You need to keep eyes on your products.

SEO has evened out the playing field to some degree. There are plenty of examples out there of small eCommerce companies providing stiff competition to bigger, more established firms. These smaller concerns may not have the advertising budgets of their competitors, but they understand the importance of SEO. By being smart, they get ahead.

Increase Your Bottom Line

Business is about the bottom line. As a business owner, all your marketing decisions are based on maximizing ROI and boosting profitability. Paid advertisements are quite popular and they have their benefits. They do get traffic but at a cost. This is paid traffic. As soon as you take away the funding, the traffic will most likely disappear.

SEO may take some time to get results but it offers long-term benefits. The aim is to build organic traffic or free traffic. So even though you might invest in hiring an eCommerce SEO Company, you aren’t actually paying for the traffic. And any investment you make will pay back handsomely

.

SEO Can Help Your eCommerce Company Reach the Top of the Pile

The best thing about SEO is that it is not a short-term marketing strategy. Once you rank for a keyword, you can rely on it to keep providing you with traffic and conversions for years. The only way is up after that. Keep building on your success and pretty soon you should be dominating your market.

The key here is to work with an eCommerce SEO Company like 1 Digital Agency who understands the minutiae of SEO. Search algorithms are in a constant state of flux. As such, SEO methodologies keep changing. Some techniques that were once considered appropriate are now thought of as black hat.

Our SEO experts only use an industry’s best practices to come up with comprehensive SEO plans for your business. We believe that every business is different and every market is unique. We take every possible step to understand your niche and come up with an eCommerce SEO strategy that will get your results. Call us on 888-982-8269 or contact us to get started.

Author is a freelance writer and having successful experience in writing about Internet Marketing Services. Currently he is writing about Ecommerce Customer Support For Bigcommerce Web Design.