See All Our Jollyhers Children Clothing Free Shipping Enter To WinPosted by Jollyhers on June 13th, 2017 Jollyhers fashion kid dresses’ fashion is on the rise. “Back-to-school is not just a time to stock up, but also a time for kids to express themselves. Back-to-school has become their red carpet,” says Andres Dorronsoro, vice president and general manager for Old Navy Kids, which has the third-largest market share of childrenswear brands worldwide. “Kids are more aware of trends than ever before.” Boosted by the “infiltration of fashion into children’s clothing,” the global children’s market racked up sales of €135.6 billion in 2017, up from €122.1 billion in 2010, according to Bernadette Kissane, an analyst at Euromonitor. And while kid’s clothing only accounts for 12 percent of the overall apparel market, in the last five years, growth in childrenswear has outpaced that of both menswear and womenswear. In 2015, childrenswear sales grew 6 percent, while the men’s and women’s markets each grew 4 percent. Demographic shifts are one major driver of this growth. In 2014, the birth rate in the United States began to rise again, after dropping every year since 2007. Parents in the US and UK are also having children later in life, when they have more disposable income to spend on bigger wardrobes for their children, or trade up their purchases to higher-end brands.
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