How to Engage and Retain Your Customers in Cut-Throat Competitive World

Posted by Stephen Turner on June 16th, 2017

Gone are the days when the mantra of marketing was ‘customer is king’ as the statement has changed to ‘customer is God’. With the availability of online platforms, it is easy for the businesses to interact with the customers about their products and services. It is a great way of keeping them engaged. But many of us are unable to retain the loyal customers just by neglecting some of the key areas where we all need to work upon. 
Below are the three core things where the businesses need to think upon for retaining their customers:

a. Prepare a referral strategy: though the businesses have gone online but ‘word of mouth’ hasn’t lost its importance yet. The reason is they are way more convincing than mere reading over webpage. This is why it has more reach over social platforms and interactions for expanding customer’s reach by the method called ‘referring’. A small percentage of discounts, offers, rewards can really motivate the customers to spread the message.

b. Construct positive online reviews for your business: Many startups and local businesses believe reviews are essential for building online presence. But they forget it is important to get positive reviews. The best way to get a positive one is by involving those customers who are regular visitors on your social media profile. You can forward them flyers or sending thank you emails including review links.

c. Advertising with Facebook audiences: If you are making a note of email addresses from the present customers then it is a good idea of targeting them specifically on Facebook within custom audiences. All you need is to upload their email addresses to Facebook Ad manager and start creating a campaign for promoting offers to the loyal consumers.

So these are the first thing you need to keep in mind if you are planning to get the maximum out of the customers. Building trust is the initial thing to think upon but retaining them is the hardest thing to look out for.

Live Chat Support is here to help you if you got stuck in any of the above step

In case if you have any doubt with any of the above point, then get in touch with the skilled and experienced team of professionals at Live Chat providers UK 0800-046-5262. You can also drop an email or contact us via live chat where we are available at your service for 24/7.

Original Source: http://www.writerscafe.org/writing/StephenTurner/1930663/

Like it? Share it!


Stephen Turner

About the Author

Stephen Turner
Joined: June 1st, 2017
Articles Posted: 3

More by this author