Is Video Marketing the Future of Content Marketing?

Posted by Joe Pan on June 30th, 2017

The last decade has seen a significant change in the digital landscape with people gradually going past their desktops and laptops to search the web and interact with content. Today, they are searching the content in their smart phones and tablets. So, one can say that the digital technology has helped people come closer to rich content by being available to the people at cheaper cost which has virtually no limitations on how, where and when people can get the content. Also, in today’s business dynamics the entire content landscape has changed as the content that connects with the audience only succeeds, i.e. it should fulfil what the people want and how they want.

This changing landscape of the content demands corrective measures such as investing in high quality forms of content like video marketing. In today’s cut-throat competitive world, video marketing is the only medium that can deliver true value to the consumers in the form of rich content. Why? Let’s have a look.

Numbers Prove Video Marketing is the Future of Content Marketing

If you’re still not convinced that video marketing is the way to go, here are some of the points that will make you think so:

• Videos, especially Digital Marketing Videos is estimated to attract more than 80% of the entire web traffic by 2019
• Your click through rates can get a boost thoroughly if you add a video to your marketing emails
• Conversion rates do increase by about 80% provided you place good videos on landing pages
• More than 85% customers have reported that product videos have helped them make decisions    regarding to purchase
• You Tube has reported that mobile video consumption grows by 100% on a yearly basis
• 65% of customers are more likely to buy products online after watching the videos
• Around 85% of online marketers make use of video content while making their digital      marketing strategies
• Videos tend to attract a record number of people and most of them spend a lot of time online    watching videos
• Decision makers in a company also tend to watch a video instead of reading the text before    taking any vital decision

With the aforementioned points, one can easily conclude what prowess does video content carries over simple content. Today, it’s one of the quickest growing and in demand medium for many businesses having corporate video production in Mumbai. Product/Service videos have one more major benefit for digital marketing companies while they look to promote their brand which is the high recall value. Majority of the customers remember a video that they’ve watched rather than an article or blog they’ve read. One of the biggest strengths of any video is the high level of visuals that attract the eyes and mind, which implies that it’s easier for several users to remember than just text based content.

Today, video marketing is used by several small and big companies as a tool to market their brand and the recent trends also suggest that this type of marketing is here to stay and would be the future of content marketing due to enormous benefits it carries.

About Author:

Joe Pan is an AD Filmmaker in Mumbai having immense expertise and experience in Corporate Video Production, safety training films and digital marketing videos. Having worked in this industry for several years he leads Pansworld to the best of his ability. Writing is another passion which he has nurtured over the years and you can see that in his writings for online market.