5 Ways to Use Shape Psychology in Logo Design

Posted by Lauren Andrews on July 10th, 2017

When it comes to developing a brand, logo design is a king. Power of a logo to provoke an emotional response can have resounding impact on the way customers and potential customers view a particular product, service or company. You can avail Professional Logo Design service if you want your logo to be designed perfect without any major flaws.

You should be aware that logo shapes are used for portraying the most visible brands in our culture have not been selected by chance as there are some powerful psychological forces at work.

How different people view logo?

There are few more recognizable logo shapes than Nike's Swoosh, but what does it do?

Our subconscious minds respond in many different ways to different logo shapes. Circles, straight lines, jagged edges and curves all imply different meanings and a skilled logo designer can use shape for inferring specific qualities regarding the brand.

What is conveyed by different logos?

Ovals, ellipses and ovals tend project a positive and emotional message. You can use a circle in logo for suggesting community, love, friendship, unity and relationships. Curves on any sort tend to be viewed as feminine in nature.

The logos which are straight edged such as triangles and squares suggest stability in practical terms and it can also be used to imply balance. Straight lines and accurate logo shapes also provide strength, efficiency and professionalism. If they are combined with colors such as grey and blue, they may appear uninviting and cols.

The implications of shape also extend to the typeface chosen. Jagged, angular typefaces may appear as aggressive or dynamic; on the other hand, soft, rounded letters give a youthful appeal. Curved typefaces and cursive scripts tend to appeal more to women, while strong, bold lettering has a more masculine edge.

It is also recommended that triangles are linked closely with science, power, religion and law. They tend to be viewed as masculine attributes, so it is not a surprise that triangles depict more prominently in companies logos whose products have masculine bias. Our subconscious minds link vertical lines with strength, aggression and masculinity, whereas horizontal lines suggest community, calm and tranquility.

The results of shape are also extended to typeface chosen. Angular typefaces appear as dynamic or aggressive. On the other hand, rounded letters gives a youthful appeal. Curved typefaces and cursive scripts appeal more to women than strong and bold lettering and masculine edge.

If you will take help of professional logo design service, then they will definitely guide you in designing logo which will be preferred by most of the people.

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Lauren Andrews

About the Author

Lauren Andrews
Joined: July 10th, 2017
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