Buying Long Domain Names? Is it worth it?
Posted by Nick Niesen on November 1st, 2010
The long held wisdom is that domain names should be short and memorable. Of course, it is great when you can get a short name that really works for your business but sometimes that is tough. So why not go for a longer one?
The idea that domain names must be short is not as valid as it once was. There are many successful web sites that have long domain names such as FreeCreditReport.com. This article will teach you when it is okay to buy a long domain name and why you would want to.
The Long and Short of Domain Names
For example, suppose you own a Web Hosting Company and you specialize in offering cheap web hosting. Why not call your site CheapWebSiteHosting.com? It's long but it communicates a lot to the customer and perhaps even more valuable is that it will communicate important information to search engines about your site. How you ask?
Search engines use the words in your domain name as one method of discovering what your web site is about and they use that information to help determine where to rank you in the search results list. So if you have the words "cheap web site hosting" in your domain name then search engines will use that information to possibly rank you higher than a domain name that does not contain those words. So by naming your site "CheapWebSiteHosting.com" you have an advantage over SmithWebSiteHosting.com when people search the phrase "cheap web site hosting."
So, if your business is tightly focused on cheap hosting anyway you might as well use those words in your domain name if it means that search engines will match you better than those sites without those keywords in their domain name.
Domain Names in Mass Media
So, should you go for a long domain name next time you buy a domain name? That will ultimately depend on whether you can get a short version that you find suitable and how important the slight edge in search engine results is worth to you. But at least you can keep these factors in mind you buy a domain name. You just may find that a long domain name is a reasonable way to go for your business.
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About the AuthorNick Niesen
Joined: April 29th, 2015
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