Video Marketing for Business Success ? How to Choose a Corporate Video Productio

Posted by webpuzzlemaster on July 20th, 2017

Video marketing for Business is the next arena in digital marketing – a way to tap into an exploding trend that currently includes 5 billion daily YouTube video views and on the Facebook platform, more than 8 billion daily video views. According to Cisco, by the year 2019, 8 in 10 of people consuming online content will be hooked on video. That’s too large a number to be ignored.

There is no doubt that watching a video is the preferred method for people to get information – everything from short infomercials to product and service reviews, frequently asked questions, tutorials and user guides are some of the most popular.  And the formats include spokesperson, white board animation, cartoon animation, slideshows and others that provide a combination in a single video.

Video marketing services makes it easy to share video content from YouTube, Vimeo and many other video sharing sites. But the ultimate goal of professional video marketing for businesses is to capture more leads and customers, increase their brand and add to their credibility through positive video testimonials.

In the era of fast-food, text content takes a backseat to video. There is no doubt that a good quality video will likely go viral four times as much as the text. But not so fast. When company cuts corners and for practical purposes, decides to do their own video production and marketing, the results are less than impressive. Unless their staff is trained and hired to write video scripts, make the storyboard, use greenscreens, add interesting transitions, captions, intros and outros, the results can actually do more harm than good. Instead of saving money, a second-rate production conveys unprofessionalism and can cost a company brand recognition.

A good corporate video production company does not have to break the bank for a local business trying to get ahead and reach their market effectively. Well done video that is part of a video marketing for business strategy can rapidly help a company to dominate their market and realize a significant return on investment.

Choosing the right corporate video production company

Not all video production companies offer the same quality of production and video marketing services that produce high converting videos. And many video production companies do not provide video marketing and advertising services at all. When this is the case, they have no ability to properly optimize video content and use SEO to get videos to rank in Google and YouTube.

Ask about these services before choosing a corporate video production and marketing company. Do they provide:

1. YouTube video marketing
2. Video ranking for Google and YouTube
3. Video strategy for branding, lead generation, sales, reputation
4. Video scripting and storyboarding
5. Video for PR and advertising
6. Integration of video with social media, email and website

It is a fact that video marketing is the most cost-effective way to push a company’s brand online, get leads and customers and dominate a marketplace. The return on investment can be huge. Whatever the purpose, good quality video can be the most effective modality with the greatest return on investment. In fact, when it comes to marketing and advertising, here’s no better investment than video production, video advertising and video marketing for business. Find out how video marketing and production services can take your business to a whole new level of profitability.

About the Author:

The writer is an expert in the field of Digital Marketing with focus on Video Marketing For Business and Video Marketing Companies.