Why Good Content is the Most Important Thing for Websites?

Posted by Rajeev Hegde on July 26th, 2017

Web writing is one of the keys to generating visits to your website. For SMEs and self-employed, the creation or updating of your website should take into account an effective web copy and relevant content for your visitors and Google.

There are three main ways to attract visitors to your site: either they know the address and then type the URL in the field of your browser, they click on a link communicated (signature mail, newsletter, backlinks, etc.). ) Or enter keywords in the Google search box. This means 2 things: your content must be interested in Google and visitors to your website. That's why content is king on the Internet. There are different forms of content, photos, videos, and texts. Today we will talk about the texts and the importance of web copywriting for your site.

Why is Google interested in your web content?

Google's goal is to provide the user with relevant results. When your visitor searches for a keyword matching your services, Google's search engine algorithm scans the millions of referenced sites, then offers you the most relevant results based on the keywords you typed in the search field. It will, therefore "scan" the pages of your site to check its contents and determine to which position it can propose your site as a result of a search. Note that the algorithm of Google takes into account a lot of parameters, of which we know are, among others, tags, alt, keywords, relevance, site quality, inbound and outbound links etc.

Why your web content is paramount to your visitors?

After identifying the correct keywords to be entered, a list of sites is displayed. Then, you browse the results and according to your own choice, you click on a link.

Once you arrive on this website, how many seconds do you need to determine if the site is the one where you will find the information? One, two, three seconds? Why would it be different for other Internet users? Thus, all the elements of your Internet site that are first seen by the Internet user must contain the information sought by the Internet user during his search. Your menu, links, titles, and subtitles, images, calls to action, etc. Must, therefore, be optimized in order to retain the visitor on your site. You prefer that the visitor contacts you or buys on your site rather than on a competing site, right? So put all the chances aside and optimize your web content writing.

How to write your content for the web?

Web writer is a craft. The editorial agency or the freelance writer that you will hire will, therefore, have skills in writing texts and in natural referencing. This is not the same job as a business communications writer. The writing of text intended for the web is different from brochures, flyers or other institutional or marketing editorial documents. This would be totally useless, even penalizing for you to copy and paste your pamphlet on your site.

How do I know if your content is relevant to your visitors?

Look at your visit statistics: what is the dropout rate on your home page? If you have more than 50% loss on your home page, you can improve your site. Also, check the words you want to find yourself: do these keywords appear on your site?

The contents are so important because:

1. Define your distinctive element.

2. They meet the needs of visitors

3. They improve the site's ranking on search engines

Author Bio:

The digital presence of any company decides its success ratio. Therefore it is very important to choose the right digital agency. At AstoundEdge digital services we thoroughly understand this, therefore, we offer such digital services that are simple yet effective and serve its job. We have a team of highly trained and experienced people, who work day in day out to provide you only the best services. We have a wide range of services that include, Interactive Web Designing, Search Engine Optimization, Social Media Optimization, Mobile Websites & Responsive designs etc.