5 Effective Ways to Market Your Dental Practice in Bangalore

Posted by Dr. Sunitha Prasad on July 27th, 2017

Marketing is critical to the success of any business, and dental practices are no exception. A decade ago in Bangalore, all you had to do is set up a clinic, get all the right equipment and wait for the patients to visit you. Today, the scenario has completely changed. There are hundreds of dentists in Bangalore who are doing exceptionally well. To stand out, you cannot simply rely on the 'sit and wait' approach. You really need to market your practice well to attract a considerable number of patients every week to ensure your survival, growth, and profitability. 

Here are 5 effective ways to promote your dental practice and attract dental care seekers:  

Get Listed on Online Listing Platforms:

There are multiple online portals that list the best dental clinics present in a particular locality. There are certain online portals like India Dental World which present a perfect platform for dentists to market themselves online. Patients can easily find best dental clinic in JP Nagar, Indiranagar, Jayanagar and other localities on these platforms. You can easily increase your online visibility by getting listed on such portals.

Build a Strong Online Presence

Most people research online to check the available dental clinics in their vicinity. They read reviews, go through websites, check social media pages, and then make a choice. This is why building a strong reputation on digital media is a must. Feeding website and social media pages with regular updates, blogs, articles, videos and other engaging and useful content can help you earn good credibility online.

Get Involved in Your Community

The primary audience for a dental clinic consists of the neighbourhoods that are in close proximity to their establishment. It’s essential for a dentist to build a positive community image. Sending out neighbourhood dental newsletters, organizing free dental checkups and awareness events in your locality can present you with a brilliant opportunity to network with members in your community who can be your potential clients.

Office Appearance and Staff Attitude

The look and feel of your clinic and the behaviour of your staff reflect the personality that your establishment portrays. A clean and well-maintained environment goes a long way. A friendly staff that treats patients with compassion and humility is always appreciated by care seekers. It plays a great role in establishing comfort and confidence in patients’ minds.

Referrals

There couldn’t be a better marketing strategy than your happy patients becoming your brand ambassadors. Dental practitioners need a referral base in order to thrive. Getting referrals from your patients and other doctors give you free of cost publicity which is most effective in its truest sense. To build such credibility, you would need to make serious efforts to be the best in the business and treat patients with utmost sincerity, professionalism, and care.

With increasing number of dental clinics in Bangalore, your best bet is to invest strategically into both online and offline marketing. A well thought-out marketing plan will help you attract a significant number of patients and open up new opportunities to grow.