Top tips for manning your exhibition stand

Posted by Farook ummar on July 28th, 2017

Creating the wow-factor for your exhibition stand is important to create a strong, lasting impression and also standing out at a trade show. While you've heard it many times, first impressions really do count when it comes to attracting booth traffic. Even if your company has better products or services, and also a well-trained sales team, a poor visual appeal lets you down in front of your potential customers and eventually they turn to your competitor. 

Therefore, follow these key strategies for designing an eye-catching exhibition stand that will attract visitors and delivers results.
MAKE IT VISUAL
Use color- If your branding has a color theme, embrace it! This will help people to remember you.
Use images- Humans are highly visual creatures!
Make use of the space- If you have a big wall, make a big poster!
Use a catchy tagline- A strong catchphrase will capture attention. Choose something short and easy to read that embraces your product or service.
SPACE MAXIMIZATION
Make sure that you use the height if it is allowed, as it will help you promote your stand even better than your competitors
Consider displaying your logo and signage across the exhibition hall by:
• Creating a high arch for your display area
• Building on tall central tower
• Using a top truss with a rotating sign
GET INTERACTIVE
• Feature live product demonstrations to attract attention.
• Interactive touch screen kiosk are a great way to engage people, and increase your display value- they don't take up much space, but can show a large range of information.
• Make use of power points presentations.
• Run interactive competitions or challenges.
LIGHT IT UP
Lighting allows visitors to clearly read text and view displays. But on a deeper level, it can convey a certain atmosphere and image. Lighting can also be used to highlight a particular area of your stand to bring attention to a product or service you are introducing.
STAFF ARE ON DISPLAY TOO!
Staff attending the stand are just as much a part of the visual as your biggest poster. Ensure they're dressed to fit in to your display, and wearing their most important accessory - a smile!