Solo Ezine AdsPosted by Nick Niesen on November 1st, 2010 Stand Alone Advertising Often referred to as the KING of ezine advertising, the solo ad allows the advertiser to reach her audience of willing to buy opt-in subscribers. These subscribers are already familiar with the publisher of the ezine and trust his or her recommendations. A well developed ad sent through this type of advertising has the potential to create fortunes. Many online professionals have used this method to build huge internet businesses. While no one can guarantee your ad will make you a fortune, using this method will offer you the best chance of getting your marketing message out to warm, willing to buy interested subscribers. Once you eliminate competiton from other advertisers by using solo ads, it's up to you to develop your advertising to get that almighty click and close the sale. How Solo Ezine Ads Work Your ads should have an attention getting headline (believeable headline) subheadings, bullets, and a call to action. Above all list, benefits, benefits, benefits! Take full advantage of the amount of space being offered. Read your ad, let others read your ad. State a problem, then share how your product or service can solve it for them. Once you have an ad ready, you need to find a resource that will send your message to their readers. For those who are marketing to people interested in making money on the internet, we recommend Ezine King.com If your target market is outside of internet marketers, we suggest doing a search for ezine directories. Some require membership fees and others are free. There are thousands of ezines and newsletters to choose from. Not all will allow advertising. However, you can subscribe to a few to see if they are of value, if so, contact the publisher and offer your product or service for his or her review. A good review from a trusted publisher can mean profits to you. Track Your Ads We use and recommend LinkCounter.com a free trial is available. We've used this service for several years, it is accurate and stats are provided in real time. No matter what type of advertising you do, if you are not tracking every click, you are losing money. Are Solo Ezine Ads Dead? Spend some time today searching for quaility ezines in your targeted market. A well written solo ad in a quaility ezine can still make the mortgage payment. Like it? Share it!More by this author |