Why Article Writing Can Be Good For Your Business And For You

Posted by Nick Niesen on November 1st, 2010

If you have spent any time researching internet marketing then you have heard some buzz about article marketing. Perhaps you are even intrigued by the idea (after all, any FREE marketing method is worth checking out) but the hype surrounding article marketing makes it seem too good to be true. Does article marketing really deliver?

Yes, article marketing really does deliver. It delivers both long-term and short-term benefits that can rapidly increase your income and exposure on the web. Writing articles can help position you as an expert in your field, gain valuable targed traffic for your web site, drive leads to your products, grow your email list, and quickly multiple your site's text links.

When you submit your articles to article directories and/or distribute them to publishers you increase your chances of your article getting picked up as supplemental content by ezine publishers. They take your article and send it to their email newsletter membership or add it to their website.

OK, that sounds good, but you still aren't sure why you should provide this service to others for free. After all, you are an expert and they are receiving the benefit of your expertise and hard work. The answer to that question is simply that you really aren't giving your article away for free. Yes, you are not getting paid, but you are receiving value in return that is worth much more in the long run than earning a one-time fee.

When good publishers reprint your article they leave your article intact and provide you with an active link back to your website. In addition, if those issues are archived or published on the web then you will receive not only the initial traffic spike but continual traffic plus your link popularity will increase which will in turn positively impact your web site's rank with the major search engines.

Article marketing is not entirely free. You don't need to spend cash but you will need to invest your valuable time, energy, and knowledge to make it work effectively, but the payoff for that investment will be surges in traffic to your website this year and many years to come.

Each article you write (multiplied by the number of directories you submit it to and the number of ezines, sites, and blogs that reprint it) provides a backlink to your site plus a traffic referral for any internet reader exposed to your article.

Your network of articles is out there working for you 24 hours a day, seven days a week, and often increasing exponentially daily and weekly until you have an incredibly powerful traffic network working for you. It really is a simple strategy. Want more traffic? Create more articles.

Article marketing can deliver traffic and potential customers to your site, but it can do a lot more than that. It can also establish you as a leader in your field -- perhaps even a guru if you work at it. To brand yourself in your field you will need to focus on quantity and quality and consistency.

You need to regularly create new content and continually promote your new and old content. Keep your name and your ideas front and center in your niche through consistent article marketing.

So whether you are looking for more traffic, more customers, or more recognition then article marketing can be the most effective internet marketing strategy you employ.