The Importance Of Article Marketing

Posted by Nick Niesen on November 1st, 2010

When most people think of advertising and promotion, they think about the expenses involved and how, for most new business owners, there isn't a large amount of cash sitting around for use in an aggressive marketing campaign. Luckily for online entrepreneurs, there are plenty of ways to gain free publicity for new websites. One such way is through article marketing. While this new method is steadily rising in popularity, many are still unaware of it's many benefits. But, the truth is that thousands of website operators, business owners and internet traffic specialists have found article marketing to be a very valuable tool in their success.

If you've ever read an article on a website and noticed a brief paragraph, located at the bottom of the article, detailing the author's name and website, then you have already experienced the success of an article marketing. An entrepreneur prepares an article, which is centered around their niche and submits it to an article marketing submission directory. Other webmasters are constantly in search of new material for their website, so they often visit an article marketing submission directory for information. They may see an article and decide to add it to their site with the condition that the author is given full credit at the bottom of the feature. The credit will likely include the author's name, brief bio and link to their website.

For each individual who reads these types of articles, there is added potential for new customers. If they weren't interested in the noted specialty, they wouldn't be reading the article. So, the author has already reached someone who has a direct interest in their product or niche. Once they are finished reading the article, they are likely to visit the noted website if they found the information to be valuable. In addition, they may tell friends and family about the new informative website.

Article marketing submission services are free to writers, as well as webmasters. Consider that you are opening an internet clothing store and need to gain interest, spread the word and find customers for your new business. Well, you are obviously a clothing expert since that's your chosen business, so write about it. Start by choosing a topic, write a brief feature, offer advice and submit the final copy to an article marketing directory. At the bottom of the article, always be sure to include a brief paragraph with your name, some information about your company and a link to your website. When other webmasters stop by the article marketing directory in search of news for their site, they may be inclined to use your work on their website. If they do, they will also include a link back to your site.

Article marketing directories offer website owners the possibility of increasing their traffic dramatically. Whether it's a new or already existent website, there is no better way to gain free publicity while gaining respect in your profession than with article marketing. If you are an expert in your field, it will show through in your work and people will be drawn into your site in search of even more useful information. Article marketing services are one of the most powerful new tools available to online entrepreneurs and, best of all - they are free!