Digital Advertising, Marketing and its Scope Afterwards

Posted by AAFT School of Advertising, PR & Events on August 4th, 2017

While surfing the internet, if you have ever come across to things like amazingly written blogs, mobile apps, viral videos, irritating ads, etc or if received an email offering you big discounts on stuffs you love then you are no stranger to the digital marketing world. Digital marketing is the use of internet for publicity and advertisement of the products or services. Since the number of internet users is increasing in India, therefore it is creating an opportunity or marketers to grab customers by exploring the word of Digital marketing. If you wish to pursue masters in advertising, there are various reputed institutions to polish your skills.

 As per internet and mobile association of India (IAMAI), India is a den of more than 450 million internet users that is nearly 35% of India’s total population. The user base will be at its best in 2018 with cause effective an easy availability of networks in both rural and urban India & with increasing human interest in outline persuades digital marketers indeed have an enviable job! Why to choose Digital advertising and marketing as a career, it is off course offers, a great world of opportunity to job seekers in terms of both professionalism and the salary offered.

According to virgin media, there will be a requirement of at least 150 thousands digital marketing and advertising professionals by the end of the year 2020 for MNC’s and the demand for these professionals is expected to grow by 38% annually. It gives you many career options like if you love coding then you can opt web designing or if you are a person with inherent writing skills then you can go for content marketing and so on. To be a proficient and an expert in context to digital advertising, one can access institutes of excellence and expertise in advertising courses.

Every salary as per the ‘pay scale.com’ on an average offered by this profession is Rs 5 lakhs to Rs 6 lakhs per annum, which is higher than the remuneration offered by the other professions such as- CA, CMA or even engineering for that matter and that is also one of the big reason, why you should go for this.

A standard digital marketing course covers various specialized technical areas such as Search Engine Optimization (SEO), Search Engine Marketing(SEM), Social Media Marketing(SMM), e-mail marketing, inbound marketing, growth hacking, web-analytics and mobile marketing. AAFT is a colossus of all essential sessions and hardcore technical training either it is ‘advertising’ or any other educational program.