Realigning the SEO Strategy to Call for a Change in Business

Posted by Albert Lee on August 14th, 2017

SEO landscape is prone to changes, and being an SEO, you ought to understand the fact that you must embrace those alterations with warm hands. You must learn to keep your fingers on the pulse of Google's updates as well as evaluate and integrate changes through various methods such as on site as well as of site testing. Building outreach campaigns can also be helpful indeed! Although it is easier said than done, implementing all these effects will certainly bring success for your website, thereby helping you to grab more amount of traffic as well as to make sure that the traffic will ultimately serve your purpose, that is to, help your brand grow!

• Working efficiently with product or strategic marketing manager

This will be effective in generating a list of action items that will help in understanding the long term goals and evaluate them efficiently. This will also make the vision of your company, thereby contributing towards several driving factors by focussing on the targeted audience and the competitive landscape. Certain other things should also be noted, researched and analysed accordingly. They include understanding the languages and countries which stand out to be more valuable to the service or product by helping you analyse leads, sales and revenue potential. Industries, audience or persona, themes, keyword groups, updating the knowledge of your competitors should be taken into concern.

• Align the SEO strategy along with business strategy

Rather than targeting a broader audience, it is essential to learn to aim at a specific mass of audience who will help in serving the purpose of gaining the eyes of the aiming audience. It is more of quality versus quantity and will help to fight a higher competition with a lesser volume. This will also help to achieve the required conversions.

• Research for new keyword

Just after you are already aware of the competition in the market and recognise the strategy for your company, start updating the list of your competitors. Add relevant keywords that would match your strategy in the business sector to make ways for more traffic. Moz Keyword Explorer, SEMrush, Similar Web, Sistrix are the favourite tools. Once you gain the idea of the keywords that your competitors have been analysing, you can generate additional ideas to grab more audiences. Examine the volume of the keywords as well as segment them individually on the basis of their probability of getting ranked and you can enhance the score as well as their current ranking in the SERP.

• Focussing on relevant traffic

Assumptions are made regarding SEO rankings; the most common among them is to gain more traffic which will certainly improve the rankings of the site. Of course, the quality of traffic will increase the ranks. This, will, in turn, reduce the bounce rate, increase the page views per session as well as increase their time on site. It would also increase the engagement of the audience in all stats.

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Author Bio:

This article is written by Albert Lee. He has got into writing professionally and uploads regular informative articles. You can refer to the articles and the information put down by him and clears your doubts on low cost SEO in India.

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