4 SEO Strategies E-Commerce Companies Need to Focus On

Posted by IhuS Research on August 21st, 2017

When people think of SEO, they imagine ways to get a website to come on top in online searches. It is important to rank higher than your competition on popular search engines, however, it is not the only goal of SEO strategies these days. The focus is also on decreasing the bounce rate by attracting qualified traffic, increasing conversions, and encouraging interactions on social media, among other things.

Some industries require special techniques to fulfil the goals of a modern digital marketing strategy. For instance, e-commerce SEO Companies have to employ different strategies to ensure they stay ahead in the search results even in the chaos that follows algorithm updates. This is an industry that requires long-term SEO for short-lasting products (or services). As you can imagine, this is a formidable challenge for any SEO expert, especially for new and emerging e-commerce websites. Here are 4 top strategies that can significantly boost the efficacy and potency of e-commerce and related SEO in 2017.

Research Long-tail Keywords: Extensive research needs to be done to determine the keywords that are most relevant to the company. There are plenty of keyword analysis tools that can help weed out keywords that are generic or too competitive. One of the easiest ways to do keyword research and find the right keywords is by focusing on long-tail keywords. These keywords match the content of the website closely and bring in qualified traffic. There are content writing firms that provide industry-based SEO services and can create quality content incorporating these long-tail keywords effortlessly.

Analyse the Competition: It is important to understand the strategy that the competitor is adopting to see what is working for them and what is not. One of the fundamentals to keep in mind is the need to focus on companies in the same niche and possibly adopt similar strategies that are working for them already. If inviting guest posts, running giveaways and contests, etc. is working for them, there is no harm in trying them out yourself. A competitor’s social media profiles, posts, and updates can also give you a lot of information about things they are doing to expand their customer base.

Opt for a Responsive Layout: It is surprising how this still needs to be said in 2017. E-commerce websites can no longer use simple themes to showcase their products. Responsive and mobile-friendly layouts are the only way to go. Responsive layouts ensure that the customer has a great browsing experience when on your website irrespective of the device they use. Responsive designs have a uniform user experience and navigation structure on a laptop, tablet, or smartphone. The website looks just as good and easy to navigate across all devices. The colour scheme needs to be complemented with a healthy mix of visual elements such as photographs, graphics, infographics, etc. These can greatly improve the customer’s experience on the website.

Publish User Reviews: Many successful e-commerce companies use this to a great effect. Customers must be encouraged to share their feedback and reviews on your product pages. Not only does it generate free content but also convinces potential customers who may be on the fence about their purchase. Reviews give you transparency about the quality of the products and services offered, greatly enhancing brand perception in the process.

E-commerce sites tend to have a lot of pages. Hence, the probability for errors to creep in is also high. A specialised digital marketing company can remove all the red flags such as crawl errors, indexing errors, 404 pages, redirects, etc. that negatively impact the search engine rank of a website. A little investment in a digital marketing service for e-commerce sites can go a long way, especially if you involve them early in your website development. But even at a later stage, high-quality SEO and digital marketing services help e-commerce companies refine and enrich the website layout, link-building, etc. At the end of the day, this means more business growth for you.