How can Businesses Benefit from White Paper Writing Services?

Posted by Payel on August 28th, 2017

A white paper is an authoritative and compelling report that consists of an analysis or viewpoint on a certain product or service. White papers are all about using facts, research and logic to present a problem and a solution to that problem using a product or a service. But these are not sales letters.

There are no fixed formats for writing a white paper. The usual length is about 6-8 pages but white papers can run into 50-100 pages as well. Some entrepreneurs may prefer to write white papers themselves. But most businesses hire professional white paper writing services to carry out the extensive and research-intensive task.

Benefits of White Paper Writing Services for Businesses

There are several ways businesses, irrespective of size and industry can benefit from hiring professional writing services for white papers. If you are in the manufacturing business or offer technical services, sell software, healthcare products or medical equipments; white papers can be effective marketing tools for you.

• Since there are no standard industry specifications on writing a white paper, creating one can be a difficult task. Therefore, it is best to leave it to professionals who have experience in writing white papers for different industries. Since white papers are technical documents, a certain expertise is required in terms of collating information and presenting the same in a concise manner.

• Writing white papers is a time-consuming exercise. Depending on the subject and the length, it can take several weeks or months to finish writing a white paper.

• A well-written white paper can help you establish as an authority in your business category. Your customers and prospects can come to rely on you for creative solutions to simple and unique problems for a particular industry. Authority can help you gain the trust of your customers. With trust, you can gain brand loyalty and this way you can retain customers for life.

• White papers are usually available as a free resource in exchange of your e-mail. People don’t mind sharing their emails for useful information that can serve them in some way. With the help of professional white paper writing services, you can ensure that your offering is of the highest quality. These emails come in handy when you are launching a new product or offering a new service. The conversion rate from these emails and subsequent increased sales and revenue make the cost of hiring professional content companies totally worth it. You can definitely expect a good return on your investment if the white paper is written really well.

• White papers are dry pieces of content. Useful yes, but devoid of frills and full of facts and figures. But with the help of visuals like graphs and images to support the text, you can bring a bit of color into your report. Professional services can use their graphic capabilities to make your white paper stand out.

• In the age of social media, you can’t just limit your white paper offering to your website. You need to promote it like any other marketing content through social channels, email campaigns, guest posts and other offline marketing techniques such as distributing these white papers at exhibitions or trade shows. Content companies can not only write white papers for you but also handle the promotional work to distribute it across channels. 

Ultimately, white papers are marketing tools that can help you increase your sales. A well-written white paper can boost sales because your prospects now trust you to sell them quality products or services just as you offered helpful solutions in the report. Whether you choose to hire a writer or prepare the white paper yourself, a professional touch can certainly help improve the content quality.