Global Pregnancy Pillow Industry 2017 Market Research Report

Posted by wiseguyreports on August 29th, 2017

A pregnancy pillow can be defined as the highly specialized pillows which are designed in order to accommodate the changing body of a pregnant mother, commonly known as maternity pillow. It is generally used in the later stages of pregnancy where expecting mothers finds difficulty in sleeping and sitting.

Rising number of cases for pregnancy losses due to pregnancy complications, uncomfortable sleeping positions, rising risk of stillbirth due to wrong sleeping positions are some of the major reason for the market growth. On the other hand high price of the products are the major factors restricting the market growth.

The global pregnancy pillow market is growing at an average rate and is expected show the similar trend during forecast period. The global pregnancy pillow market has been evaluated as average growing market but is expected to show the high potential growth in coming years. Demand for these pregnancy pillows is quite high in developed countries like the U.S. but very low in other developing countries. Hence the major market players are focusing more on these developed markets.

Test the market data and market information presented through more than 50 market data tables and figures spread over 80 numbers of pages of the project report. Avail the in-depth table of content (TOC) & market synopsis on “Global Pregnancy Pillow Market” Research Report – Forecast to 2023”

Pregnancy Pillow Market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the top players including

Key players profiled in the report are Leachco (US), My Best Friend (US), Pharmedoc (US), Naomi Homes (US), Boppy (US), Today’s Moms (US), etc.

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Leachco, being the major market player in the global pregnancy pillow market with its product “Snoogle”. The company operates majorly in the U.S. with the tie ups with major online and offline retailers. The manufacturer have tie ups with more than 30 online local and national retailers and also with more than 8 offline retail stores in US selling its product throughout the world. Most sold products include the Leachco Back‘NBelly Contoured Body Pillow. It is proved to be one of the best body pillow by the number of sales and positive reviews from customers.

Boppy, is another major market player. The company’s product price ranges from to 0. The company provides wedge pillow, bump support pillow, slipcover and multiuse pillow in their product range. The company has tie ups with some of the major online and offline retailers including amazon, Walmart, Kmart etc. the company majorly sells its product through offline market retailers in North America and in other places through online retailers. The company promotes its product majorly through various social events and charity in newborn and baby programs such as Denver health’s foundation’s Newborn program etc.

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Segmentation:

The Global Pregnancy Pillow Market is segmented on the basis of type or shape of pillows, and materials. Based on the type or shape of the pillow, the market has been segmented as C shaped, J shaped, U shaped and others, other types comprises of low selling types such as wedge and full length etc. U shaped pillow is the most common form used by the pregnant ladies and hence commands the maximum market share in 2016 and is anticipated to show similar growth during the forecasted period. Based on materials, the market has been segmented into hypoallergenic fillings, memory foam, organic fillings and others.

Memory foam as being the soft and more comfortable commands the maximum market share in 2016 the only factor restricting the market growth for such material is the cost. Further on the basis of end users the market has been segmented as hospitals, maternity homes or clinics, household and others. Pregnancy pillows are more commonly used in homes by the pregnant women during late pregnancy to support bump and hence household commands the maximum market share while hospitals and maternity homes are expected to show significant growth in the coming years.

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