Content Marketing Blog Strategy

Posted by kexconsulting on August 30th, 2017

Content marketing is the creation of relevant, stimulating and valuable content that is to be used for marketing purposes. More precisely it is the development of content for distribution to attract, acquire and engage a target market – with the end goal of producing profitable customer actions. Content marketing uses a number of formats including blog posts, articles, videos, photos, graphics, white papers, ebooks, case studies and how to guides/instructional information just to name a few.

As stated above, the main purpose of content marketing is to attract new customers and retain current customers by providing them with relevant and engaging content to consume which affects consumer behavior (if the content is not relevant and engaging then it is just content and will not affect consumer behavior). It could be said that content marketing is the art of communicating with your customers without a focus on selling directly. It is linear in nature and could also be described as a company narrative.

Rather than focusing on selling your products and services, content marketing informs your customers. It provides a deeper understanding of your products and services. It answers questions and assures potential customers your business has the solutions they need. Great content marketing should make a person read, think and behave according to the makeup of the content. Ultimately content marketing is an effort to increase brand loyalty through informational means.

Marketing Without Quality Content Marketing?                                                                           

Skillfully written, original, engaging content must be the center of any marketing campaign. Today customers and potential customers are much smarter and sauvy than in the past. No longer can simple traditional marketing channels produce and deliver profitable results. People hunger for information and content marketing is the perfect way to satisfy this demand while increasing your bottom line and brand loyalty. Creating and leveraging great content is essential regardless of the the type of internet marketing tactics:

• Pay Per Click (PPC): PPC requires stimulating ad creative and landing pages.
• Search Engine Optimization (SEO): Search engines reward the best content.
• Social Media Marketing: Before followers, shares, etc. comes engaging content.
• Email Marketing: Successful emailing needs quality creative content.
• Affiliate Marketing: Affiliates need quality content to market your products.

KEX Social Media Marketing Services

KEX social media services begin by conducting a complete review of your business and its social media presence. Once we have a complete understanding of your business, we develop a social media strategy with your specific goals in mind. We begin the process of amplifying your social media presence by first concentrating on creating original and engaging content. Next we select the social media platforms that best fit with your target market and goals. Finally we create a compelling social media presence that differentiates your business resulting in increased leads, revenue and brand loyalty.

To begin your strategic social media review contact KEX today.

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