Why you need Effective Site Design for seo?

Posted by alston01 on August 31st, 2017

There is site design, and there is page and content design:
Site design refers to overall structure, link navigation, distribution of
text, and effective tagging. Page and content design refers to layout, content choices, keyword density, and tagging.

This section and the next discuss site design and page design, respectively.
The first lessons in site design are about what not to do. Here, it is enough to
touch down on the points discussed at the end of Chapter 2 (in “The invisibility
problem” section). Google’s spider either doesn’t like or can’t understand
these design features:

Splash pages : These are the content-free entry pages to Web sites. Splash
pages often exist for no purpose other than to display a big graphic or
present some multimedia. They can be fun, but Google gets nothing from
graphics and multimedia, and a splash page is located at your most
important address, the location at which Google expects to find a
strongly optimized indication of what the site is about. This is not the
place to disappoint Google. Serious business sites never use empty
splash pages. Many visitors think they’re a pain in the neck, too.

Dynamic pages : Some sites can’t avoid these delivery structures, which
pull page content from a database. A site that displays MLS real estate listings,
for example, must create those pages on the fly from visitor input.
Google doesn’t penalize for dynamic generation, but the spider usually
backs off from these portions of a site, for fear of generating huge numbers
of pages. Google assesses static pages much better than dynamic ones.
Frames. Frames are easier to eliminate than dynamic pages. Frames confuse
spiders, because each frame on a page behaves like a separate page
in some ways. For optimization purposes, rip down your frames and
recast your site as a collection of unframed pages. Try using HTML
tables instead of frames.

In creating the overall page structure of your site, the question isn’t so
much how long your pages should be, but how focused. The answer is, “Very
focused.” Keep each page on-topic and move related, differently focused content
to new pages. Topical divisions are easier for Google to get a handle on,
and clearer for your human visitors — plus they give you a chance to develop
a robust network of navigational links. visit here Guest post list