What's The Value Of A Real Estate Blog For Investors?

Posted by Nick Niesen on November 8th, 2010

Developing a real estate blog allows you to build your business by building up a regular readership of investors and potential buyers. Unlike a website, a blog can bring you more business because people are more interested in the casual tone of blogs and are more likely to read blogs regularly.

If you're doubting the value of a real estate blog for investors, don't. Blogs are a wonderful way to build your business if you're an investor. If you're an investor, designing a blog intended for investors can help ensure that you have a steady readership of potential investors who may be interested in hearing about the latest property you have to sell.

For example, imagine that you set up a real estate blog for investors to share your best advice for real estate investing and your most recent adventures in investing in your community yourself. Eventually, you notice that you have hundreds of readers regularly. One of your properties is renovated and is ready for sale. You quickly put up an image and video of the property on your blog. That's it. All your blog readers can look at the property and if any of them want to purchase it, they can contact you.

The truth is, there are many benefits to developing a blog:

1) It?s a great online marketing tool. Blogs are fully searchable by search engine such as Google. This means that if you have a search engine optimized blog, anyone looking for real estate investors in your area, homes in your area, or any of your services can find their way to your blog. By simply considering keyword optimization when you write your blog, you can increase the chances that people will come to your blog from search engine traffic.

2) Its a great way to build traffic to your web site. If you already have a web site for your investment business, you may assume that you don't need a blog. A blog, however, can in fact boost traffic to your web site. This is because blogs provide reciprocal links to your web site. This ensures that people from your web site move to your blog, and vice versa. The extra links also improve the search engine rankings of both your blog and your web site.

3) It is often far easier to get readers regularly returning to your blog than to your web site. Web sites tend to be static, with basic information and a professional design. While this can be very useful, many online viewers respond to a little bit of personality, humor, and wit. Blogs are a more casual form of online communication, and they allow you to express your true personality online. This can ensure that you get more readers. Plus, since blogs are updated frequently throughout a week, many people are more likely to bookmark blogs and return often.

4) Developing a real estate blog for investors lets you appeal to investors and first-time homeowners. Everyone can benefit from the tips that you outline in your blog. From homebuyers to investors, people may be visiting your blog fairly regularly, and this helps ensure that there is a wide array of potential customers ready to buy your house when you have a property to sell.