WHAT ARE PROMOTIONAL VIDEOS AND HOW THEY WORK?

Posted by Broadcast2world on September 2nd, 2017

The world of marketing is evolving, especially when we consider the online business platform that offers just a few seconds worth of time to capture the fancy of your audience. With such short attention spans and the entire world’s market open for customers to shop from, it can become difficult for a business to stand out and inspire. The recent years have seen various newfangled marketing tools coming up, all aimed at one central objective – creating the biggest bang in the smallest time! Explainer Video is one such tool that has proven its worth when it comes to achieving this aim. In this article, we will explore what promotional videos are and how they can work for your business.

What are explainer videos?

Explainer Videos can be understood as short and engaging videos designed to help businesses in explaining a concept, communicating a story or getting a marketing message across in an effective manner. This video can be used by businesses to explain the details of a new product or service, tell their brand story, communicate an idea or concept, send forth a marketing message, show off their business strengths or resolve customer doubts. These videos are designed to resolve communication issues in a simple and easy to understand format hence, they can be created for almost any marketing or PR application.

How do explainer videos work?

The true effectiveness of explainer videos lies in their potential to engage and communicate with audiences in a format that they will appreciate and understand. So, if you are wondering exactly how this marketing tool will work for your brand, here are a few points that you should know:

• Explainer videos help in building trust and credibility with your audiences. You can use these to communicate very specific messages, tell your business story, show off positive client reviews and exhibit the value that you will offer to customers through a killer video.
• These videos can help you in boosting sales and website conversions. You can identify the areas of your business that need more attention and create a video that resolves the issue and gets customers to take the desired action towards conversion.
• Explainer videos are quite communicative and can, therefore, convey a lot more information in a relatively short span of time. Forrester Research claims that every minute of an explainer video is equal to 1.8 million words. It would be worth 900 blog posts worth 2000 words each.
• These videos will also help increase your website’s user engagement rates and time spent on pages, thereby helping improve your SEO rankings and bounce rates as well. You will find that your website will begin to fare better with Google once you upload an explainer video on it.
• Explainer videos are more human and, therefore, help show the personality of your brand. They will help your customers relate to your brand, understand your philosophy and form a lasting connection. These videos will become your shortcut to forming a loyal following in the market.
• If you have any product/service that needs explanation, these videos can be the most powerful tool for getting your message across. Resolving common customer queries, showcasing product/service features and communicating the benefits they can offer is easily done using these videos.

What more can you ask for! Get in touch with a designer today and let an explainer video workhard towards getting your brand to the top.

About The Company:

Broadcast2World is a fun group of diverse personalities complimenting each other since the past 9 years to become the world's largest producers of explainer videos. We do so by telling memorable stories which empathize, educate, inspire and connect individuals, organizations, and governments. We have produced more than 300,000+ seconds of handcrafted video content till date, and what drives us forward is our undying passion for the art and science of telling animated visual stories.