SEO Vs. AdWords
Posted by webigg02 on September 6th, 2017
What is SEO?
SEO stands for Search Engine Optimization, and is a method of digital marketing that focuses on making your website content relevant to search engines. SEO or Search Engine Optimization helps you to rank higher in the organic, or natural, search results. Properly implemented SEO optimizes your site in terms of keywords, content, links, and other technical aspects.
By optimizing these areas, search engines see your site as the most relevant result, and, as such, put your site in a primary spot on the search engine results page (SERP). SEO is the process of getting more traffic to your website by getting the site listed and ranked highly for queries relating to your product, market, or business in the natural or organic search results.
What is Google AdWords?
Adwords is an advertising platform created by Google that makes it possible for you to position your advertisement on the top or right-hand side of the search results pages on Google and other affiliate websites. AdWords allows you to target internet user’s search queries and display your offers every time they look for a similar product. The visitor then clicks on your advertisement and it takes them to your site or landing page.
The best practice is to use a mixture of both SEO and Adwords to keep your brand top of mind for internet searchers. Even though you rank in top positions in the organic search results, you should still consider using AdWords to target users who might not be as familiar with your brand.
Here are a few other factors to consider when debating how much of your resources to spend on SEO and AdWords.
You don’t have to choose between SEO and AdWords. These are two very different tools you can use to reach the same goal: an increase in sales and traffic.
It is also very important to keep the user in mind. Above all, provide high-quality content that is actually useful to your readers. Do not “over optimize” it to get better placements. You need to keep relevant content that actually transforms your clicks into business!
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