Reputation Management Strategy
Posted by webigg02 on September 6th, 2017
Online reputation management is a relatively new field. But it has become absolutely crucial to most businesses since the advent of social media and online review websites such as Yelp. There are a wide variety of customer-brand interactions going on in the world today. The ability of brands and businesses to influence customer perception is critical at many business stages. And the sad truth is that not many businesses are even aware of where their current client dialogue stands. How many business leaders can confidently say how customers are discussing their companies?
Reputation matters for sales. It’s a time-honored fact that dissatisfied customers will share their opinions with others. But the growth and popularity of business review websites have given dissatisfied consumers significant power. They can now influence hundreds of people outside their natural spheres of influence. In some industries, even one influential negative review can decimate sales and profits.
International Reputation Management
Reputation for large, international businesses can be a tricky subject because consumer culture can vary widely in different international regions. Apart from contracting with an international reputation management services company, there are a few important items to consider.
Startup Reputation Management
How can you build a positive public image when you have no reputation, per se? Startup reputation management, like building good publicity, is a powerful way to ensure your brand develops a supportive following. Then a few negative reviews won’t crush you right after you launch.
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