Fundraising Publicity Tips
Posted by Nick Niesen on November 8th, 2010
The success of your fundraiser depends on how much publicity your group can attract. Community awareness of your fundraising need and your fundraising offering will always increase your results.
Here are some fundraising publicity tips:
Publicity Tip #1 - Use your website
Promote your web site on all your materials.
Send out press releases to the local media and invite coverage with photo opps at your fun events.
Take a joint venture approach to marketing your group by giving something of value back to all those who join your team.
Make sure that all participants know the specific reason why the money is being raised.
This "branding" gets the word out to the community that your organization has a strong support base.
Put a coupon or free gift offer into the flyer that will keep it from being thrown away. Your merchant base will help provide the offers because this is free advertising for them.
For example, a flyer including a car wash, dry cleaners, or oil change coupon. (Or even all three!)
Build an online community of supporters by offering them extras available only at your site.
About the AuthorNick Niesen
Joined: April 29th, 2015
Articles Posted: 33,848
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